Newly Designed Sears Home Store Opens in Laval



    New store offers dramatic new design concept and broader assortment of
    merchandise

    Montreal Defenceman, Mike Komisarek, will make a special guest appearance
    to meet fans and sign autographs on March 30, starting at 1pm.

    LAVAL, QC, March 28 /CNW/ - Sears Canada Inc. (TSX : SCC) is set to open
a larger, newly designed home store in Laval, Quebec located at 690 bl. Le
Corbusier. The Grand Opening kicks off Saturday, March 29, 2008 at 8:30 a.m.
with a $5,000 donation to Opération Enfant Soleil, followed by a ribbon
cutting ceremony by Sears Canada's President and CEO, Dene Rogers. There will
be celebrations, contests, and special sales all weekend long.
    This location replaces the former Sears Home store located at
4000 Autoroute 440 Ouest. "We're delighted to be expanding our merchandise
assortment and services, with this, our latest home store design," said
Sylvain Guevremont, Home Store Manager, Laval. "Our goal is to provide the
Laval community with an unmatched product selection and shopping experience."
    Visitors to the store will have access to over 36,000 square feet of the
latest in furniture design from the some of the world's leading manufacturers.
The new multi-million dollar Sears Home store provides an outstanding
assortment of merchandise, categories, and departments, and offers many
additional services including a Custom Design Centre, a Sony theatre room,
mattresses, leather shop and more.
    The new store's unique open space concept offers an easy-to-shop
contemporary interior and energy efficient lighting to illuminate the massive
space. Customers entering the store will be met by a bold stone architectural
backdrop used to highlight the Sears Whole Home brand of leather merchandise.
    In this new store design, Sears has created lifestyle presentations of
'living room', 'dining room' and 'bedroom' settings at the centre of each
store to collectively showcase a variety of trends. The Company has also
created a new Custom Design Centre allowing customers to sit with trained
associates to discuss their home décor design and select products that suit
their style. Customers will also have a selection of 500 fabric swatches to
choose from for sofas and chairs and access to a room planner program on
sears.ca. "Homes are our haven and we've created a retail environment that
allows people to strategically plan their living spaces," said Guevremont.
    Sears has also made it easier for parents shopping with children by
placing a kids play area directly beside the Custom Design Centre. "Shopping
for large items for the home takes time and patience and children often get
restless and bored so we've tried to make the experience less stressful for
everyone involved."
    As part of the grand opening celebrations, customers who visit the store
on March 29 and March 30 can enter a contest for a chance to win $2,500 in
gift cards for a shopping spree at the new store. Montreal Defenceman, Mike
Komisarek, will make a special guest appearance to meet fans and sign
autographs on March 30, starting at 1pm.
    The store hours of operation are 9:30am to 9:00 pm Monday to Friday,
8:30am to 5:00pm Saturday and 10:00am to 5:00pm on Sunday.
    In Laval, Sears also has a full-line department store located in
Carrefour Laval.

    Sears Canada is a multi-channel retailer with a network of 197 corporate
stores, 183 dealer stores, 51 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Eliana Cugini, Sears Corporate Communications,
(416) 941-4426, ecugini@sears.ca


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