Newfoundlanders and Labradorians Sending Holiday Greetings to Canadian Military



    HAPPY VALLEY - GOOSE BAY, NL, Dec. 6 /CNW/ - Newfoundlanders and
Labradorians can send messages of support and encouragement to Canadian
military men and women stationed abroad this Holiday season by visiting their
local Sears store and signing one of 23 giant 4'x5' greeting cards touring the
nation beginning today through December 24th.
    "Here in Newfoundland and Labrador we are extremely proud of our troops -
and the fact that so many of our sons and daughters, mothers and fathers are
in the Canadian Forces," said Paul Giffin, owner/operator of the Happy Valley
- Goose Bay Sears Catalogue Store. "This is our small way of helping
Newfoundlanders and Labradorians reach out to support the troops and their
families."
    This initiative is part of Sears Canada's Operation Wish, a program that
allows Canadian troops stationed abroad to send gifts to their families back
home. Copies of the catalogue were sent to Canadian soldiers, sailors and air
force personnel posted to operational missions in Afghanistan, Africa, the
Balkans, the Caribbean, the Middle East, Southwest Asia and the Arabian Gulf
region, as well as those serving on HMCS Charlottetown. Operation Wish allows
Canadian troops stationed abroad to place a customized order from the Sears
Wish Book online.
    "When you're serving overseas, away from your family over the holidays,
this kind of support from people back home means so much," said Gail Thorne,
Executive Director of the Happy Valley - Goose Bay Military Family Resource
Centre. "And it is also like a big hug to the military families here - knowing
that their neighbours and all Newfoundlanders and Labradorians are behind
them."
    Sears is inviting Newfoundlanders and Labradorians into their stores to
sign one of the two giant greeting cards that will be touring the province
over the holiday season. One card will remain in the Happy Valley-Goose Bay
store; a second card is now at the Sears at Avalon Mall in St. John's. It will
move to Gander on Dec. 12th and finally on to Corner Brook on the 15th. In
addition, other cards are touring the rest of Canada during the month of
December.
    The Christmas card tour was launched in Quebec City in early November, in
honour of the large contingent of soldiers who recently left from that region.
The first three cards loaded with signatures were then shipped from CFB
Trenton, ON and unveiled for soldiers in Afghanistan at a special event at the
Canadian military base in Afghanistan on November 30.

    The CFPSA develops and delivers morale and welfare programs, activities
and services to members of the CF and their families, in Canada and overseas.
These activities include sports and recreation, health and fitness, family
services, retail operations, financial services and, mess management. In
addition, the CFPSA deploys approximately 70 civilian personnel per six-month
rotation to Afghanistan to conduct morale and welfare programs.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Eliana Cugini, Sears Canada, (416) 941-4426,
ecugini@sears.ca; Hugh Fraser, (902) 491-2553, hfraser@bristolgroup.ca


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