Newfoundland and Labrador Brings Fresh Air to Toronto



    ST. JOHN'S, NL, June 20 /CNW/ - Newfoundland and Labrador is bringing a
breath of fresh air to Toronto with the launch of a giant clothesline
superboard on the Gardiner Expressway - a first for the Toronto skyline.
    The three-dimensional superboard features large white sheets hanging from
an actual clothesline above the busy highway. The headline reads "No. I'd
rather sit in traffic."
    It's all part of Newfoundland and Labrador's Fresh Air campaign. The
campaign also includes print advertising, and sponsorship of daily air-quality
reports and smog reports on radio stations in the greater Toronto area
throughout the summer.
    "Our Fresh Air campaign is a pleasant reminder to Toronto residents that
there has never been a better time to take a 'breather' in Newfoundland and
Labrador," said the Honourable Tom Hedderson, Minister of Tourism, Culture and
Recreation. "We do not have smog - just fresh air straight from the North
Atlantic blowing in the breeze. Clotheslines are deeply rooted in our culture,
representing everything from freedom to creativity to fresh air. They are also
a perfect fit with our rugged and beautiful landscape."
    The 34' x 52' superboard, facing east at the Gardiner Expressway and
Hanna St. on the north side of the highway, can be viewed until early August.

    For more information on Newfoundland and Labrador, visit
    http://newfoundlandlabrador.com.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Media contact: John Tompkins, Director of
Communications, Department of Tourism, Culture and Recreation, (709) 729-0928,
(709) 728-7762, jtompkins@gov.nl.ca

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NEWFOUNDLAND AND LABRADOR TOURISM

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