Newest Survey Reveals Benchmark Stats on Canadian Tailgaters



    Weber Shares Tailgating Tips for Grey Cup Sunday

    TORONTO, Nov. 6 /CNW/ - With Grey Cup football fever in the air,
Weber-Stephen Products Co. recently completed a new Weber Canadian
Grillwatch(TM) Survey that reported some interesting statistics when it comes
to tailgating in Canada.
    Toronto-based Leger Marketing conducted an online survey based on a
sample of 1,013 Canadian respondents age 18 and over that own an outdoor
grill. The sample is representative of the Canadian population and questions
were answered in both English and French.
    The survey reports that almost four out of five Canadians have heard of
the term "tailgating party" (79%), and not surprisingly more men (87%) are
familiar with this term vs. women (74%).
    According to the survey, completed in September 2007, one in ten
Canadians attended a tailgating party in the past year, with football games
named the most popular venue for tailgaters (42%). The second most popular
location for a tailgating party was at a picnic (27%) and hockey games were
rated the third most popular event (21%).
    When asked what they thought were the most essential elements of a
tailgating party, Canadians ranked having a barbecue as one of the top three
must-have items (60%).

    Tailgating Tips for Grey Cup Sunday

    Good friends/family/sports fans topped the "essentials list" (72%),
followed by great food (66%). Staying warm was less of a priority at a
tailgating party as only 2% of Canadians listed blankets as an essential
tailgating party element when surveyed.
    To help Canadians plan a successful CFL Grey Cup tailgating party on
Sunday, November 25, the grilling experts at Weber offer these easy-to-follow
tailgating tips:

    
    1. Do your warm-ups

       Players don't step on the field cold, and neither should you. Make
       sure to preheat your grill before you cook. After you've lit the fire,
       shut the lid, and let it heat for 10 minutes.

    2. Don't give away the game plan

       Some grillers telegraph their plays to the defense by grilling with
       the lid up. Don't be that guy. Keep the lid down - it reduces the
       chances of flare-ups and allows your food to cook faster and more
       evenly. Every time the lid goes up, heat escapes - meaning you'll have
       to wait even longer for your food.

    3. Easy on the squeeze

       Resist the urge to use your spatula to press down on foods, such as
       burgers. You'll only succeed at squeezing out all of the flavour.

    4. Stay hydrated

       Remember to lightly coat your food with oil to help it brown more
       evenly and prevent it from sticking to the cooking grate. Brush or
       spray the oil directly onto your food, not the cooking grate. You will
       use less oil and avoid flare-ups.

    5. No poking zone

       Don't draw a penalty by poking your meat with a fork. This is a major
       grilling infraction that reflects badly on your whole team. Poking
       allows precious juices and flavor to escape, drying out your food.

    6. Know how to work the clock

       Grilling times listed in the recipes are approximate. Allow for more
       cooking time on cold or windy days, or at higher altitudes. Your best
       defense against overcooked food, no matter what the weather condition,
       is an instant-read thermometer. Use the thermometer to check for
       doneness, but never leave it in the food while cooking.

    7. Know when to make your move

       When using a marinade, sauce, or glaze with high sugar content or
       other ingredients that burn easily, brush on food only during the last
       10 to 15 minutes of grilling.

    8. Keep your equipment clean

       Nothing looks messier than a muddy jersey or a greasy grill. Brush off
       your cooking grate regularly and clean out the drip pan under the
       grill.
    

    For more information visit www.weber.com/tailgating.

    To schedule an interview with grilling expert Naz Cavallaro (a.k.a. BBQ
Naz), please contact Theresa Stahl (905) 336-5700.

    About Weber.

    Weber-Stephen Products Co., headquartered in Palatine, Ill., is the
premier manufacturer of charcoal and gas grills, grilling accessories and
other outdoor room products. In 1952, founder George Stephen sparked a
backyard revolution with his invention of the Weber(R) kettle. More than 50
years later, the family-owned company remains the industry leader with its
Weber(R), Weber(R) Q(TM), and Ducane(R) brands. As a leading exporter of
grills, Weber brand products are sold worldwide at selected home centres,
hardware stores, department stores, patio stores, and other retail outlets.
Weber has the strongest consumer outreach program in the industry with its
Weber Grill-Line(SM) (1-800-474-5568)(*), through its Canadian distributor
Onward Manufacturing (1-800-265-2150), and a content-rich website with
grilling tips, techniques, and original Weber recipes at www.weber.com(R).

    (*) The Weber Grill-Line is closed on Christmas day.





For further information:

For further information: Theresa Stahl, (905) 336-5700,
stahl@bellnet.ca

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