Deal gives advertisers access to over one million NYTimes.com Canadian
visitors each month
TORONTO, March 22 /CNW/ - The AOL Canada Media Network, Canada's leading
online advertising network, today announced it has been selected by
NYTimes.com as its third party online advertising sales representative in
Canada. The deal struck with The New York Times increases AOL Canada Media
Network's total monthly reach to over 19 million online Canadians, equaling
86 per cent of online Canadians monthly.(*)
The AOL Canada Media Network will act as the exclusive third party
representative in Canada for online advertising sales opportunities with the
NYTimes.com and with the International Herald Tribune website (IHT.com),
headquartered in Paris, France. Both media properties are part of The New York
Times Company. Canada is an increasingly important market for The New York
Times as it represents the largest international market for online readership.
Canadian advertisers will be able to geo-target online advertising to
reach Canadian visitors to both NYTimes.com and IHT.com through on-site and
email newsletter advertising. Likewise, Canadian advertisers will have access
to the U.S. online inventory to directly target American visitors.
"We believe the potential for Canadian advertisers to target market our
online readership through the AOL Canada Media Network is enormous," says
Claire LaRosa, executive director, Advertising, The New York Times. "Our
online readers are educated, influential decision-makers who want news and
information about the industry trends that impact their daily business lives.
They also want lifestyle information, and online advertising that fits with
their needs, and their dreams."
Third party advertising representation of NYTimes.com and IHT.com
complements AOL Canada's own news site and its established relationship with
CBC.ca to offer advertisers more depth and breadth of news sources to better
reach their target audience.
"Canadians look online for their news and information, and we know they
are checking their favourite news sites four, five and six times a day.
NYTimes.com and IHT.com are two premium news sites that support AOL Canada's
expansion of our online advertising network, and give Canadian advertisers the
opportunity to reach a particular category of Canadians surfing online - from
Bay Streeters to cottage country retirees," says Jonathan Lister, General
Manager, AOL Canada Inc.
The AOL Canada Media Network incorporates online properties that help
advertisers reach a diverse array of Canadian online audience segments
including CBC.ca, CanadianDriver.com, AOL.ca, AOL.com, Netscape.ca,
Netscape.com, the Advertising.com network, and now the NYTimes.com, and
(*) comScore Media Metrix, January, 2007
About The New York Times Company (NYSE: NYT)
The New York Times Company, a leading media company with 2006 revenues of
$3.3 billion, includes The New York Times, the International Herald Tribune,
The Boston Globe, 15 other daily newspapers, nine network-affiliated
television stations, two New York City radio stations and 35 Web sites,
including NYTimes.com, Boston.com and About.com. The Company's core purpose is
to enhance society by creating, collecting and distributing high-quality news,
information and entertainment.
About AOL Canada Inc.
AOL Canada Inc. is a wholly owned subsidiary of AOL LLC, a global Web
services company that operates some of the most popular Web destinations,
offers comprehensive free software and services, provides a full set of
advertising solutions, and connectivity services. AOL Canada helps people get
more out of their Internet by enhancing the scope of what they can do online,
offering a host of services customized for the Canadian audience and content
that is relevant to their daily lives. Learn more at www.aol.ca.
For further information:
For further information: For media inquiries, please contact: Becky
Bolt, AOL Canada Inc., (416) 960-6605, firstname.lastname@example.org; Laura Watton,
Michelle Halpern, email@example.com, firstname.lastname@example.org, (416)
969-2766, (416) 969-2755