New Web Community for Alzheimer's Caregivers Launches Jan 6



    MONTREAL, Jan. 6 /CNW/ - This morning, Pure Cobalt, a Montreal-based web
development firm, launched ForgetfulNotForgotten.com
(www.forgetfulnotforgotten.com) a web community where Canadian Alzheimer's
caregivers can connect, communicate and share experiences with other
caregivers. The site, inspired by the documentary of the same name airing on
TVO, Jan 11 at 9 PM, is the first web resource designed specifically from the
ground up to meet the needs of Alzheimer's caregivers.
    ForgetfulNotForgotten.com leverages advanced web community features and
functionality to create a place where Alzheimer's caregivers can meet, share
perspectives, find resources and - most importantly - break through the
barrier of isolation that affects so many caregivers. The site was partially
funded through a grant from the Bell Broadcast and New Media Fund and
developed in cooperation with Montreal filmmaker Chris Wynn. The project has
also benefited from support from TVOntario and the Alzheimer Society of
Ontario.
    "This site is a sort of logical extension of my experiences making the
film," says Chris Wynn, director of Forgetful Not Forgotten. "After making the
film, I felt a real need to take action beyond just sharing my family's story.
ForgetfulNotForgotten.com is the kind of community I wish my mother, and my
whole family, had access to during my father's struggle with Alzheimer's
disease."
    "After meeting Chris, and talking with a number of caregivers and medical
professionals, we felt strongly that we could make a really positive impact on
the quality of life of caregivers," explains John Di Gironimo, president of
Pure Cobalt. "By putting the latest social networking, community and content
management tools to work to create an easy-to-use web portal for Alzheimer's
caregivers we are giving this group of people their own voice and helping them
break the isolation that often goes along with caring for a loved one with
Alzheimer's. This was also a project with personal meaning for myself and
several members of our team whose families have been affected by the disease."
    "We decided to become involved with this project because of the close fit
with our mission," says Shelagh Tippet-Faygas, Chief Marketing and Fund
Development Officer at the Alzheimer Society of Ontario. "Supporting
caregivers is priority activity for us, with each of the 39 Alzheimer Society
Chapters across Ontario offering support services geared to caregivers of
people with Alzheimer's disease and other forms of dementia. Through our
association with ForgetfulNotForgotten.com we can further expand the
availability of support and information families need to better cope with all
dementia, including Alzheimer's disease. We're very excited about this project
and look forward to being actively involved in its future development."

    Pure Cobalt is a Montreal-based wed development firm who specialize in
creating effective strategy-driven web sites, web technology and e-learning
that support key business objectives. The firm is a pioneer in Canadian web
world with a history that stretches back to 1995 and portfolio of Canadian and
international clients that includes Fortune 500 corporations, government and
the not-for-profit sector. For more information visit www.purecobalt.com.

    Through a network of 39 chapters in Ontario communities, the Alzheimer
Society of Ontario offers help for today by providing care and support for
individuals and families living with Alzheimer's disease and other dementias
and hope for tomorrow by fundraising for a cure. Founded in 1983, the
Society's vision is a world without Alzheimer's disease.




For further information:

For further information: Spike Stockdale, (514) 933-4591,
spike@purecobalt.com

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PURE COBALT

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