Helps address national eating habits; Survey finds just five per cent of
Canadians say they consume at least 7-10 servings of fruit recommended
by the Canada Food Guide
OAKVILLE, ON, March 3 /CNW/ - Canada is a nation of snackers who have
difficulty finding healthier options on-the-go. Tim Hortons helps
address those eating habits by introducing Real Fruit Smoothies that
offer Canadians a convenient, affordable snack with a full serving of
Only five per cent of Canadians said they are consuming at least the
7-10 daily servings of fruit and vegetables that the Canada Food Guide
recommends for adults, according to an Angus Reid survey conducted for
Tim Hortons. At the same time, almost 50 per cent of Canadians say they
are not getting enough fruits and vegetables because it's difficult to
find convenient options on-the-run. More than a quarter indicated that
they don't have the time to buy and prepare fruits and vegetables.
"Balanced snacking is important, especially considering more than eight
out of 10 Canadians said they snack daily," said Sandy Schwenger, a
registered dietitian. "Good intentions to choose healthier options
often fall short when people are busy. Anything that helps us get
closer to meeting the goal of 7-10 daily servings of fruit and
vegetables is a good thing."
Tim Hortons Real Fruit Smoothies contain no artificial colours or
flavours and are fat free. The 10-ounce (small) serving size contains
one full serving of fruit and only 130 calories. Real Fruit Smoothies
are available in two great tasting flavors - mixed berry and strawberry
banana - with an option to add yogurt, for a creamier, low-fat treat of
only 160 calories.
"Today, most Canadians make smoothies at home, or search for specialty
stores that can be expensive," said Dave McKay, marketing director for
beverages at Tim Hortons. "We're excited to offer a more affordable
smoothie, conveniently available at your neighbourhood Tim Hortons."
The Angus Reid survey results are consistent with other research
suggesting that snacking is the fastest growing meal occasion in Canada
(NPD Group, Snacking in Canada, 2010).
"Canadians are constantly looking for snacking options that fit their
active lifestyles," said McKay. "We're helping fill that gap with
healthier choices with our refreshing Real Fruit Smoothies."
Healthier options like Real Fruit Smoothies continue to be added to Tim
Hortons' menu. Over the past few years, it has introduced yogurt and
berries, low fat and whole grain muffins, chicken wrap snackers,
English muffin breakfast sandwiches, herbal and specialty teas and,
most recently, slow-cooked, homestyle oatmeal.
Real Fruit Smoothies continues Tim Hortons' longstanding promise of
delivering great quality and value, prepared fresh to order, every
time. Real Fruit Smoothies will be available at Tim Hortons restaurants
across Canada beginning March 7. Priced at $1.99 for 10 oz, vanilla
yogurt may be added to Real Fruit Smoothies for an additional 70 cents.
Tim Hortons Inc. Overview
Tim Hortons is the fourth largest publicly-traded restaurant chain in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, flavored cappuccinos, specialty
teas, home-style soups, fresh sandwiches, wraps, hot breakfast
sandwiches and fresh baked goods, including our trademark donuts. As of
January 2nd, 2011, Tim Hortons had 3,750 systemwide restaurants,
including 3,148 in Canada and 602 in the United States. More
information about the Company is available at www.timhortons.com.
From February 9 to 10, 2011, Angus Reid Public Opinion conducted an
online survey among 1004 randomly selected Canadian adults who are
Angus Reid Forum panelists. The margin of error—which measures sampling
variability—is +/- 3.1%, 19 times out of 20. The results have been
statistically weighted according to the most current education, age,
gender and region Census data to ensure a sample representative of the
entire adult population of Canada. Discrepancies in or between totals
are due to rounding.
SOURCE Tim Hortons Inc.
For further information:
or to arrange an interview, please contact:
Alexandra Cygal, Tim Hortons, 905-339-5960, firstname.lastname@example.org
Sara O'Reilly, MSL Canada, 416-847-1334, email@example.com
Scott Bonikowsky, Tim Hortons, 905-339-6186, firstname.lastname@example.org