New television PSA released to celebrate 4th annual Music Monday



    Coalition for Music Education in Canada's national concert celebrating
    music education going international

    TORONTO, March 27 /CNW/ - The Coalition for Music Education (the
Coalition) today released a new 30-second television PSA to launch the fourth
annual Music Monday. Music Monday takes place on the first Monday of May each
year to celebrate the importance of music in our lives and in our schools. On
Monday, May 5, 2008 hundreds of thousands of students, teachers, parents,
professional and community musicians and music organizations from across
Canada will unite for a nation-wide simultaneous concert by performing the
same song at the exact same time galvanizing the country through song and
instrumental performance.
    "The core idea behind this PSA was developed from the poster we designed
for Music Monday, forming a map of Canada out of musical notes. With help from
our partners at 4stroke Animation and Design Studio and Pirate Radio and
Television, we designed a highly innovative visual voyage. It demonstrates the
birth of music, the power it can have in one's life and even how music can
bring an entire country together," says Doug Robinson, Creative Director, doug
agency.
    The animated 30-second spot includes an original soundtrack composed by
Ari Posner of Pirate and recorded by CBC Radio with Canada's National Arts
Centre Orchestra performing under the baton of Alexander Mickelthwate, the
Music Director of the Winnipeg Symphony Orchestra.
    "Canada's National Arts Centre has supported and promoted Music Monday
since its inception in 2005 by broadcasting the flagship event from the NAC.
We are thrilled to be continuing this support for the important work of the
Coalition by providing the live soundtrack for the animated PSA. We thank the
Ottawa-Gatineau Musicians Association (Local 180), IATSE (Local 471), CBC
Radio as well as conductor Alexander Mickelthwate and the musicians of the NAC
Orchestra for coming together to enable this recording," says Christopher
Deacon, Managing Director of the NAC Orchestra.
    The spot will also be adapted for the U.S. where NAMM, the trade
association of the international music products industry, will host America's
first-ever "Wanna Play Music Week?" from May 5 - 9, 2008. Musicians, music
organizations and music lovers will kick off the week by joining in Canada's
Music Monday celebration on May 5 to create the first-ever North American
event.
    "We're so grateful to the extraordinary people and organizations who
donated their time and talent to this project. In many ways, the story of the
making of this spot is the very epitome of what Music Monday is all about -
the power of music to draw people together, work with a collaborative spirit,
and share a lot of joy," says Ingrid Whyte, executive director of the
Coalition for Music Education in Canada.
    To view or download the spot (in English or French) or for more
information about Music Monday or the Coalition for Music Education in Canada
visit www.musicmonday.ca.

    About the Coalition for Music Education in Canada

    The Coalition for Music Education in Canada advocates for the
contribution that music education makes in the lives of all Canadians. We
believe that music is key - in learning and in life. It is our goal is to see
that all children have a quality program in music through their schools. For
more information, please visit our website at: www.weallneedmusic.ca.





For further information:

For further information: Laurie Weir, TRILLIUM Corporate Communications
Inc., (416) 322-3030 ext. 239, laurie@trilliumpr.com

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Coalition for Music Education in Canada

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