New survey shows 74 per cent of Ontarians eating in to save money



    Metro's Red Flag Value Program helps put home budgets back in the black

    TORONTO, Feb. 5 /CNW/ - There is new evidence that the troubled economy
is impacting the psyche of Ontario consumers. Released today, Metro's
Food-Life Balance survey shows that 74 per cent of Ontarians are dining in
more often to reduce household expenses(1). These findings are further
evidence that consumers want to see their hard earned dollars go farther and
get them more value.
    "Everyone is feeling the pinch in this economy," said Serge Boulanger,
vice president, marketing, Metro Inc. "Even in this economic downturn, Metro
is committed to ensuring that consumers are getting value for their money."
    The Food-Life Balance Survey also reveals 64 per cent of grocery shoppers
in Ontario are favouring less expensive meal ideas, such as spaghetti over
steak. In addition, grocery store private label brands, such as the
Irresistibles and Selection lines at Metro conventional stores, continue to be
attractive to the majority of value conscious consumers (62 per cent).
    "A heightened sense of economic uncertainty is leading consumers to be
much more value conscious than in recent memory," said Sean Simpson, research
manager of Ipsos Reid Public Affairs, who supervised the survey. "The need to
stretch dollars for essential, everyday purchases like food is the new
economic reality."

    Deals go on for aisles at Metro

    Metro is taking action to help consumers put their home budgets back in
the black with the introduction of the company's Red Flag Value program, which
is now rolling out across all Metro conventional stores in Ontario.
    "Our Red Flag Value program is designed to ensure that some of our
highest quality products are available to our valued customers at very
reasonable prices," said Boulanger. "Why choose between restaurant quality and
grocery store prices when you can have both?"
    Metro conventional stores are overflowing with high value offerings. The
Red Flag Value program highlights weekly in-store savings on thousands of
products and offers Metro customers three ways to save. First, weekly flyers
showcase Red Flag Value in-store promotions, second, Metro's private label
brands continue to offer premium quality without premium prices and, finally,
Air Miles collectors can redeem miles earned at Metro for free groceries.

    Balance your family's budget

    In addition to the Red Flag Savings program, Metro conventional stores
offer the following tips for helping food budget dollars stretch even further.

    
    -   Stalk Sales - Flyers are a great way to find great deals. The Red
        Flag Value program offers Metro customers great value on a range of
        products in its weekly flyer.

    -   Find value on big ticket items - Meat purchases can take a big juicy
        bite - to the tune of 20 per cent - out of the average grocery bill.
        So hunt for value in this critical food staple.

    About Metro Ontario Inc.

    Metro Ontario Inc. operates its 272 stores under three conventional
banners, Metro, A&P and Loeb and under one discount banner, Food Basics. In
2009, all existing A&P and Loeb banners will be converted to the Metro name.
For further information, please visit metro.ca.

    (1) This data was collected by Ipsos Reid on behalf of Metro Inc. from
    January 23rd - January 29th, 2009. The survey is accurate within +/- 3.0
    percentage points or 19 times out of 20.
    





For further information:

For further information: Natalie Valentini, Communications Coordinator,
Metro Ontario Inc., (416) 234-6190, valentn@metro.ca; Cameron McAlpine,
Account Manager, Optimum Public Relations, (416) 967-8125,
cameron.mcalpine@cossette.com


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