New study reveals: "Talk is cheap in Canada"



    Rogers unwavering in position on AWS spectrum auction policy

    TORONTO, June 27 /CNW/ - Rogers today submitted its reply comments to
Industry Canada regarding the AWS Auction policy.
    Rogers stands firm on its position that the mobile wireless industry is
the most dynamic segment of the Canadian telecommunications market. Highlights
of Rogers' comments include findings from a new pricing study conducted by
Analysys Consulting (1) entitled "Talk is cheap in Canada" demonstrating that
the current wireless system in this country delivers great value to Canadians.
In most cases, a Rogers subscriber pays 29% - 35% less in Canada for their
wireless service, than if they bought the same service in the United States.
    "This study proves our position that Canadians are getting great pricing
and value for their wireless services", said Ted Rogers, CEO Rogers
Communications Inc. "We continue to welcome new competition on fair and
equitable terms, no subsidies, no set asides, no government intervention. To
claim that incentives are required to assist new entrants to participate in
the auction process is ridiculous and flies in the face of any reasonable
analysis of the market."

    
    1. "Talk is cheap in Canada: an inter-country comparison of mobile
        wireless prices: Report for Rogers Communications", Analysys,
        June 25, 2007
    

    About Rogers Wireless

    Rogers Wireless Inc. is Canada's largest wireless voice and data
communications services provider with offices in Canadian cities across the
country, more than 6.9 million customers and two powerful brands: Rogers
Wireless and Fido. Rogers Wireless, which operates Canada's largest and most
reliable integrated wireless voice and data network, providing advanced voice
and wireless data solutions to customers from coast to coast, is Canada's only
carrier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology and the only technology that enables
roaming around the world in over 185 countries. The company is a subsidiary of
Rogers Communications Inc. (TSX: RCI; NYSE:   RG), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.





For further information:

For further information: or a copy of the study please contact: Taanta
Gupta, Vice President, Communications, Rogers Communications Inc., (416)
935-4727, taanta.gupta@rci.rogers.com; Liz Hamilton, Director, Communications,
Rogers Wireless, (416) 935-8710, elizabeth.hamilton@rci.rogers.com

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Rogers Wireless and Cable

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Rogers Communications Inc.

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