TORONTO, Jan. 9, 2013 /CNW/ - Canadian credit union members can
celebrate having a bit more cash in their pockets after the holiday
season, thanks to the national ding free® ATM marketing campaign and smartphone locator app. The term ding free® means credit union members can use any participating ATM without paying
the annoying surcharge fee typically charged when they use an ATM that
isn't owned by their credit union.
To make finding a ding free® ATM even more convenient, Canada's credit unions have launched a free
locator app at ding-free.ca that is available for iPhone®, Android™, Windows® and BlackBerry® devices. The new app helps credit union members locate the nearest
surcharge-free ATM anywhere in Canada.
Credit union members can access ding free® ATMs nationwide. "Making the lives of credit union members just a little
bit easier is important to us," says David Phillips, president and CEO,
Credit Union Central of Canada. "We want credit union members to know
that any ding free® ATM is their ATM, with no additional surcharges."
Credit Union Central of Canada (Canadian Central) launched the ding free® campaign with support from a national credit union Marketing Advisory
Committee and Central 1 Credit Union's award-winning marketing team.
The ding free® campaign, the first national campaign to promote the surcharge free
benefit to credit union members, is being supported with an awareness
campaign across Canada, including a promotional video and print
Under the creative platform of ding free® Sea to Sea, the print material melds together province names into cheeky regional
names to communicate the cross-country breadth of ding free® ATMs, such as Albertario, Britiscotia and NewBrunskatchewan. As the campaign is rolled out across the country, participating credit
union ATMs will be identified by their bright green ding free® decals.
Credit union members already know they can use their own credit union ding free® ATMs but may not be aware that this perk also applies at thousands of
other ATMs across Canada. From BC to Newfoundland and Labrador, credit
union members have access to at least 1,800 surcharge-free ATMs. And
for those members whose credit unions are on both ACCULINK® and THE EXCHANGE® ATM networks, the number of ding free® ATMs rises to more than 2,400. This adds up to a bigger ATM network
than most banks, and all are surcharge free to credit union members.
"Using this app should be every credit union member's first step to
making sure they don't get dinged at an ATM," says Martin Reed, Central
1's associate vice president of marketing and research. "We thought the
best way to get the word out is to put the information in the palm of
About Credit Union Central of Canada
Credit Union Central of Canada (Canadian Central) is the national trade
association for the Canadian credit union system. Canada's credit union
system is a vital competitor in the financial services industry.
Canadian Central represents five provincial/regional Centrals and one
Federation representing 359 credit unions with more than $145.7 billion
in assets and serving 5.2 million members, outside of Quebec. For more
information about Canada's credit union system and Canadian Central,
About Central 1
Central 1 is the central financial facility and trade association for
the B.C. and Ontario credit union systems. Central 1 represents a
consumer-oriented, full-service retail financial system that serves 2.9
million members and holds $86.2 billion in assets and is owned
primarily by its member credit unions, 44 in B.C. and 101 in Ontario.
With offices in Vancouver, Mississauga, and Toronto, Central 1 provides
a wide range of services such as liquidity management, direct banking,
and payment service solutions. For more information, visit www.central1.com.
Canada's credit unions
For the eighth consecutive year, Canadians ranked credit unions first in
overall Customer Service Excellence, among all financial institutions,
surpassing all Canadian banks in the Ipsos 2012 Best Banking Awards.
Credit unions also took sole honours in Branch Service Excellence and
Values My Business. Credit unions tied for first among all financial
institutions for Financial Planning & Advice and Telephone Banking
SOURCE: Credit Union Central of Canada
For further information:
Director, Trade Association Services
Credit Union Central of Canada
Media Relations Manager
Central 1 Credit Union
Tel: 905.282.8534 or 1.800.661.6813 ext. 8534