New Samsung refrigerators don't "stand out"



    New counter-depth, bottom-mount refrigerators merge technology and design

    MISSISSAUGA, ON, Feb. 6 /CNW/ - Samsung Electronics Canada is redesigning
a kitchen staple to help Canadian homeowners merge the latest in refrigeration
technology with modern design. Previewed today at Toronto's Interior Design
Show (IDS), Samsung has launched two new counter-depth, bottom-mount
refrigerator models, the RB194 and RB196.
    Recognizing the kitchen as the heart of the home, and reinforcing its
commitment to developing innovative products that perform as well as they
look, these counter-depth models are designed to fit flush with a standard
kitchen counter depth - giving homeowners that much-desired sleek and built-in
look.
    "Our customers are style conscious and seek products that combine leading
design and top-quality performance," said Warner Doell, Director of Sales and
Marketing, Home Appliance Division, Samsung Electronics Canada. "At Samsung,
we no longer view the refrigerator as just a standard kitchen appliance, but a
vital aesthetic component of the kitchen."
    Both the RB194 and RB196 models are available in white, black and
stainless steel finishes. The launch of these two models reinforces Samsung's
focus on functionality and style and marks the beginning of Samsung's
extensive counter-depth refrigeration line-up to be launched within the year.
    Aside from the sleek and modern design, the new refrigeration line
features Samsung's exclusive and innovative Twin Cooling(TM) technology which
allows the main body of the refrigerator and freezer sections to be cooled
separately. This ensures odours from compartments do not mix while maximizing
and prolonging the freshness of stored food. The models are also Energy
Star(R) rated and feature a two-minute door alarm.
    The RB194 and RB196 will be available later this month through national
appliance retailers including Sears, The Brick, Leon's and Future Shop. The
RB194 has a starting manufacturer suggested retail price (MSRP) of $1,199.99
and the RB196 has a starting MSRP of $1,499.99.

    About Samsung Electronics Canada Inc.
    -------------------------------------

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.com.




For further information:

For further information: Diane Medeiros, APEX Public Relations, (416)
924-4442 ext. 234, dmedeiros@apexpr.com; Brock Penner, APEX Public Relations,
(416) 924-4442 ext. 226, bpenner@apexpr.com


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