New Royal Canadian Mint collector coin helping to remember those touched by Alzheimer's disease



    Royal Canadian Mint and Alzheimer Society working to raise critical funds

    OTTAWA, June 18 /CNW Telbec/ - The Royal Canadian Mint (RCM), in
partnership with the Alzheimer Society of Canada, is helping to recognize
those touched by Alzheimer's disease with the release of its 2007 50-Cent
Sterling Silver Golden Forget-Me-Not collector coin.
    In acknowledgment of the Society's efforts against Alzheimer's disease,
the RCM will contribute one dollar to the Alzheimer Society of Canada for
every 2007 50-Cent Sterling Silver Golden Forget-Me-Not coin sold. The funds
raised from this initiative will help support critical Alzheimer research
through the Society's Research Program.
    "Alzheimer's disease is a tragic reality for hundreds of thousands of
Canadians, and while our understanding of it has increased substantially in
the past decade, there is still so much to be learned," says Scott Dudgeon,
Chief Executive Officer of the Alzheimer Society of Canada. "Money raised
through the sale of the 2007 50-Cent Sterling Silver Golden Forget-Me-Not coin
will be directed towards finding a cure, and to improving the lives of those
living with Alzheimer's disease. We are very grateful to the Royal Canadian
Mint for their support of the Alzheimer Society."
    As the sixth coin in the series of Canada's 'golden flowers', the Golden
Forget-Me-Not was chosen for both its delicate beauty and the species'
significance as the emblem of the Alzheimer Society of Canada.  The coin is
sterling silver with selective gold plating, and is minted with the same
artistic flair and technical precision as the 2006 Golden Daisy, 2005 Golden
Rose and the 2004 Easter Lily.
    "The Royal Canadian Mint is proud to introduce collector coins which
continue to uphold our reputation for exceptional design and quality, while
portraying themes of importance to Canadians," said President and CEO of the
Royal Canadian Mint, Ian E. Bennett. "We are pleased that a coin which
celebrates an exquisite specimen of Canada's flora and the emblem of the
Alzheimer's Society of Canada will help fund the fight against Alzheimer's
disease."
    This coin has been available for purchase since April 18, 2007 for the
suggested retail price of $38.95.  The RCM will contribute $1 from the sale of
every coin to the Alzheimer Society of Canada. Limited to a world-wide mintage
of 20,000, the coin can be purchased directly from the Mint by calling
1-800-267-1871 in Canada or 1-800-268-6468 in the US, via the Internet at
www.mint.ca, or by visiting the Mint's boutiques in Ottawa and Winnipeg. It is
also available from the RCM's global network of dealers and distributors.

    The Alzheimer Society is a nationwide, not-for-profit health organization
dedicated to helping people affected by Alzheimer's disease. The Society
develops and provides support and educational programs for people with the
disease, their families and their caregivers. The Society is also a leading
funder of Alzheimer research and training in Canada. For more information
please visit www.alzheimer.ca.

    The Royal Canadian Mint, as ISO 9001-2000 certified company, is the Crown
Corporation responsible for the minting and distribution of Canada's
circulation coins. The RCM is recognized as one of the largest and most
versatile mints in the world, offering a wide range of specialized, high
quality coinage products and related services on an international scale. For
more information on the RCM, its products and services, visit www.mint.ca.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Royal Canadian Mint: Alexandre Reeves, Manager,
Communications, (613) 949-5777, (613) 991-5342, Mobile: (613) 844-6370,
reeves@mint.ca; Alzheimer Society of Canada: Patricia Wilkinson, Manager,
Media Relations and Communications, (416) 847-2959, Mobile: (905) 965-2156


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