New RBC Wicket Cricket Community Fund calls for applications



    $50,000 fund takes successful in-school program to the community

    TORONTO, Aug. 18 /CNW/ - The new RBC Wicket Cricket Community Fund, which
will support programs and projects to make the sport more accessible to
Canadian youth, today began accepting grant applications for 2008.
    "Cricket is one of the fastest-growing sports in Canada," said Mark
Whitmell, director, Cultural Markets, RBC. "When we launched the RBC Wicket
Cricket program earlier this year, 1,300 classrooms registered for equipment
and resources to help introduce and teach the sport to an estimated
35,000 school children. Building on that success, the new RBC Wicket Cricket
Community Fund will extend our support beyond the classroom and fill a need at
the community level by providing funding to establish youth cricket programs."
    Community organizations may be eligible for an RBC Wicket Cricket
Community Fund grant if they provide a safe and welcoming environment for
cricket; build awareness for the sport within their community; show strong
community management with solid participation; and/or, demonstrate innovation
in program delivery.
    "With the support of the new RBC Wicket Cricket Community Fund,
organizations like ours can reach out to promote cricket to youth in and
beyond schools, and involve more kids in the game," said Hugh Brodie,
president of Pirates of the St. Lawrence Cricket Club in Montreal.
    Grants will range from $500 - $1,000 each, up to a total of $50,000.
Funding will be based on budget and need, preference will be given to programs
or projects that are at the grassroots level, focus on young people 4 - 17
years of age, have the potential to improve the game of cricket in their
communities, and show evidence of long-term sustainability.
    Whitmell noted that RBC created the Fund to help promote, develop and
grow the sport of cricket which is an integral part of the cultural heritage
and identity of many Canadians and new immigrants, as well as enabling them to
coach and play a sport many enjoyed prior to coming to Canada. This program is
part of RBC's ongoing efforts to build deeper connections with multicultural
communities in Canada.
    Grant applications will be accepted until October 31, 2008. For more
information about the RBC Cricket Community Fund, or to apply for a grant,
please visit: www.rbc.com/cricket.





For further information:

For further information: Jackie Braden, RBC, Media Relations, (416)
974-2124


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