New Rachelle-Béry in Little Italy: 11th store for Quebec's biggest chain of organic and natural health food stores

MONTREAL, Feb. 26, 2015 /CNW Telbec/ - For over 30 years, the Rachelle-Béry banner has been an organic and natural product institution and is now the biggest chain of health food stores and boutiques in Quebec. Today general manager Daniel Dubé and the Rachelle-Béry team are proud to announce the opening of the chain's 11th Rachelle-Béry health food store in Little Italy at 7055 St. Laurent Boulevard at Shamrock.

The opening of this 11,000 square foot store in Little Italy is a big boost to the local economy, representing a $2.5 million investment and 40 new jobs.

In this busy neighbourhood known as a gourmet hub in Montreal, the new Rachelle-Béry store will attract fans with its extensive selection of organic and fresh healthy products and a wide range of ready-to-eat foods patrons can enjoy on site or on the go.

New spacious concept
Starting today, neighbourhood residents and other Montrealers and visitors can explore an all-new spacious concept featuring a wider variety of products, including a large selection of bulk spices, teas, and herbal teas sure to please natural foods enthusiasts. At Rachelle-Béry health food stores, they can find all the organic and natural products they need at a single location.

The Little Italy store will also offer organic foods imported from Italy, including olive oil, pasta, and tomato sauces. Of course the main strength of Rachelle-Béry stores is the selection of local products, a mainstay of the Joy of Eating Better approach.

With its store-cooked dishes and hot meals, the new Rachelle-Béry will become a destination of choice for people looking for a healthy lunch on site or on the go, for neighbourhood residents and passersby seeking a healthy, balanced meal at an affordable price.

"Little Italy is synonymous with freshness and quality, so it just made sense for Sobeys Québec to bring its Rachelle-Béry organic health food store concept here to one of Montreal's most celebrated food neighbourhoods," said Rachelle-Béry general manager Daniel Dubé.

"Our store will become part of the fabric of this vibrant neighbourhood by bringing a full range of fresh products and prepared dishes. It's destined to become a favourite with local shoppers and a destination store for local and area residents who want to eat healthy.

The team and I can't wait to meet and welcome new customers," said Daniel Dubé with pride.

The Joy of Eating Better
The Joy of Eating Better, an initiative launched in May 2014, finds its full expression at Rachelle-Béry, where consumers are encouraged to cook differently and more often with fresh, healthy products. The more you cook, the better you eat! Home cooking doesn't need to be complicated to be naturally good.

Rachelle-Béry stores stand out in the organic and natural food market for their focus on fresh products and ready-to-eat meals, and emphasis on cooking to eat better. They are also among the few groceries offering certified organic in-store preparation, a plus for customers seeking 100% organic meals.

Other advantages are their certified advisor service and supplement and healthcare product department. Rachelle-Béry makes your life easy by also offering a full catering service. Simply order at the store or by phone.

The team at the new Rachelle-Béry health food store in Little Italy looks forward to welcoming customers daily from 9 a.m. to 8 p.m. and until 9 p.m. Thursdays and Fridays. You can also order your supplements and natural healthcare products online at www.rachellebery.com.

About Rachelle-Béry
The first Rachelle-Béry health food grocery opened its doors in 1984. The company now has eleven stores whose mission is to allow consumers to do all their grocery shopping with organic and natural products. Rachelle-Béry is also 20 boutiques inside IGA extra supermarkets featuring a full range of natural products for health, beauty, and wellbeing. Rachelle-Béry is part of the family of Sobeys Québec banners. www.rachellebery.ca / #RachelleBery

 

SOURCE Rachelle-Béry

Image with caption: "New Rachelle-Bery in Little Italy (CNW Group/Sobeys Québec)". Image available at: http://photos.newswire.ca/images/download/20150226_C8000_PHOTO_EN_12639.jpg

For further information: and interviews: Laurie Fossat, LFossat@tactconseil.ca, 514 234-0535

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Rachelle-Béry

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Sobeys Québec

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