New program helps kids get active - Capital One Rocks & Rings program brings curling to inner-city GTA schools



    TORONTO, Feb. 2 /CNW Telbec/ - The Capital One Rocks & Rings program
launched this morning in an effort to get GTA youth moving during the school
day. This new program also will expose curling to children and families that
would otherwise not receive the opportunity, with the ultimate goal being
increased participation in the sport. The program will be offered at no charge
to the participating children.
    Using unique floor curling equipment, students experience a high-energy,
fun-filled session while learning about the sport in their school's gymnasium.
The Capital One Rocks & Rings program will visit 30 GTA schools in this
inaugural season with expansion into other major urban centres in the 2009-10
school year.
    "It is so satisfying to see the look on a child's face when they embrace
a sport for the first time," said Ian Cunningham, Chief Operating Officer,
Capital One Canada. "Curling requires both physical and mental skills. The
Rocks & Rings program not only gets these kids moving, but also introduces a
new generation to this very challenging sport."
    "We were thrilled to have recently signed a formal partnership with
Capital One. As part of the framework of that partnership, we agreed to be the
official national sport partner to the Capital One Rocks & Rings Program. We
feel that the concept of starting this initiative in Canada's largest market
(Greater Toronto Area) and expanding this program to other major urban and
inner-city areas across the country will play a pivotal role for the future of
curling," explained Greg Stremlaw, the Chief Executive Officer of the Canadian
Curling Association.
    With each elementary school visit, the Capital One Rocks & Rings program
reaches six to seven classes or approximately 150 to 200 students. Upon
completion, each student receives a graduation certificate which also provides
valuable information including where and how the student and his or her
parents can get involved in curling in their area.
    "This is an excellent example of the important impact physical activity
can have on a student's life and their overall ability to achieve," said
Kathleen Wynne, MPP Don Valley West. "By giving children the opportunity to
learn a new sport, be physically active and have fun we are teaching children
the importance of healthy living which will serve them well now and in the
future."
    "We are ecstatic at the response the program has received to date - it's
beyond my highest expectations. The kids and teachers absolutely love it and
all the while we help address several of the challenges the sport faces," said
Chad McMullan, President of Rock Solid Productions, Inc. and creator of the
Capital One Rocks & Rings program. "Thanks to the amazing support of Capital
One, the CCA and The Dominion, we are able to expose curling to a whole new
audience."

    About Capital One

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard(R) credit cards since 1996, when the company
first introduced the Platinum MasterCard(R) in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE:   COF). Capital One is committed to the
community and to helping youth through our business and nonprofit partnerships
and through the skills and dedication of our talented associates.

    About Rock Solid Productions Inc.
    ---------------------------------

    Rock Solid Productions Inc. is an agency that helps clients exceed their
marketing goals through leveraging various aspects of the sport of curling.
President Chad McMullan has a long history in the sport having spent years as
both Executive Director of the World Curling Tour and as a top-level
competitor.

    ABOUT THE CCA
    -------------

    The Canadian Curling Association (CCA) is the national sport governing
body responsible for the development, promotion and organization of curling in
Canada. In cooperation with its Provincial and Territorial Member Associations
across Canada, the CCA provides programs and services to curlers ranging from
the youngest "little rocker" (age 7 and up) to those 60 and older and from
aspiring Olympians to Canadians with special needs, coaches, curling facility
operators and volunteer boards, ice makers and officials. The CCA and their
Member Associations are also responsible for the organization and operation of
the championship system that culminates in the Canadian Championships operated
by the CCA for Juniors (20 and under), University, Seniors (50 and over),
Mixed, Women, Men and Wheelchair.

    The Dominion
    ------------

    Canadian owned and operated since 1887, today The Dominion is one of the
country's largest property and casualty insurers. The Dominion takes pride in
providing Canadians with confidence that the cars, homes and businesses they
value are protected. A fierce advocate for consumer interests, The Dominion is
committed to making sure the insurance system works best for consumers. The
Dominion strongly believes consumers should have access to independent,
professional advisors, who provide advocacy and choice, which is why they
distribute their products exclusively through independent brokers. The
Dominion's priority is to earn and maintain the trust and loyalty of
policyholders, employees and business partners. Visit thedominion.ca




For further information:

For further information: Laurel Ostfield, Capital One, (416) 549-2753,
laurel.ostfield@capitalone.com; Chad McMullan, Rock Solid Productions, (416)
666-7674, cmcmullan@rocksolidproductions.ca

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Capital One

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