New Power Sports Insurance Solutions Benefits Canadian Snowmobiling



    SUMMERSIDE, PE, June 11 /CNW Telbec/ - Canadian snowmobilers are
celebrating the launch of Power Sports Insurance Solutions(TM). The new and
unique to Canada program will benefit this country's snowmobile industry by
making sled insurance more accessible, available and affordable. York Fire &
Casualty Insurance Company (York) and the Canadian Council of Snowmobile
Organizations (CCSO) announced Power Sports Insurance Solutions(TM) today at
the International Snowmobile Congress, the world's largest annual snowmobile
convention.
    "York's full scale entry into the snowmobile insurance market is the
first important step toward implementing a mutually beneficial national
program for snowmobiles. Power Sports Insurance Solutions(TM) will help remove
uncertainty and inconsistency by providing Canadian snowmobilers with equal
opportunity for sled insurance," said CCSO President Kevin Sweetland. "Power
Sports Insurance Solutions(TM) was developed by snowmobilers for snowmobilers,
so we are confident it will meet all of our insurance needs for many years to
come."
    Power Sports Insurance Solutions(TM) provides York's high quality
personal sled insurance protection at competitive prices through local
brokers. York's full suite of personal and commercial lines insurance products
are also available through Power Sports Insurance Solutions(TM). As the
program spreads across Canada in the next year or two, it will also offer
insurance for motorcycles, ATVs, boats and RVs.
    The new program is already set to kick off in Canada's largest market,
Ontario, exclusively with the Ontario Federation of Snowmobile Clubs (OFSC).
York is currently finalizing arrangements for other provinces and territories,
so more announcements are expected soon.
    "As a leader in international snowmobiling, the OFSC is pleased to be the
first provincial organization to exclusively endorse Power Sports Insurance
Solutions as a member benefit," commented Bruce Robinson, president of the
OFSC. "We believe that Power Sports Insurance Solutions(TM) will make it
easier for existing riders in tough economic times and encourage more people
to go snowmobiling."
    Power Sports Insurance Solutions(TM) also includes a major commitment to
invest in promoting snowmobile safety nationally. The program will work
closely with the CCSO and its member organizations to remind grassroots
snowmobilers to always make safety their top priority. This new safety
partnership is the first of its kind in Canada.

    About York Fire

    York Fire & Casualty Insurance Company is a Canadian owned and operated
property & casualty insurer. The company was founded in 1955 and since October
2008 is a subsidiary of La Capitale General Insurance, a major property &
casualty insurer in Quebec. It continues to be independently managed and
distributes its products through a network of over 200 brokers located
throughout Ontario and Alberta.
    York's web portal, The York Connection, offers York brokers underwriting
automation with real-time data sharing and allows for straight through
processing of new business and policy change transactions quickly and
efficiently without ever leaving their Broker Management System (BMS). The
York Connection provides York brokers with single data entry for a superior
sales and service oriented customer workflow at the point of sale.
    From its head office in Mississauga, Ontario, York offers a wide range of
personal and commercial insurance to protect consumers' homes, cars and
businesses. As of March 2009, York has expanded its product offerings to
include surety products in both the contract surety and commercial surety
markets.
    York strongly believes in the value that a broker brings to the insurance
transaction and is committed to working with brokers to preserve and
strengthen their role in the distribution of property & casualty products in
Canada.

    About the CCSO

    The Canadian Council of Snowmobile Organizations is the national body for
organized snowmobiling in Canada. With a mission statement of "providing
leadership and support to organized snowmobiling in Canada", the CCSO/CCOM
serves as the umbrella group for all the snowmobile associations and
federations in Canada.




For further information:

For further information: insurance information: Nancy Covel, CIP, ABC,
Assistant Vice President, Marketing, York Fire & Casualty Insurance, (905)
696-1211, ncovel@york-fire.com; Yves Watier, Senior Director, Business
Development, Power Sports Insurance Solutions, (514) 906-2046,
ywatier@york-fire.com; For CCSO information: Dennis Burns, Executive Director,
Canadian Council of Snowmobile, Organizations, (807) 345-5299,
ccso.ccom@tbaytel.net

Organization Profile

YORK FIRE AND CASUALTY INSURANCE

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