New PlantBottle® Packaging from Coca-Cola Canada on Store Shelves Across the Country!

DASANI® and Odwalla® - First Beverage Brands in Canada with Packaging Made from Plant-based Materials Will Be Available Nationally

TORONTO, April 4 /CNW/ - Just in time for Earth Month, DASANI and Odwalla beverage products will be saying hello to new PlantBottle packaging.  All DASANI bottles and Odwalla single-serving bottles will be available exclusively using PlantBottle packaging - the first-ever fully recyclable plastic beverage bottle produced using plants.

PlantBottle packaging for both brands was developed with the planet in mind.  Single-serve Odwalla packages are made from up to 100 percent plant-based materials with high-density polyethylene (HDPE) plastic.  PET bottles for DASANI are made with up to 30 percent plant-based materials. 

Canadians will be among those globally enjoying refreshment from billions of PlantBottle packages that will reach store shelves this year. Odwalla PlantBottle is available in national grocery stores, natural food stores and specialty outlets in the produce section.  Dasani PlantBottle is currently available throughout western Canada, and will expand across the rest of the country beginning in May.

In 2010, more than 2.5 billion PlantBottle packages were available across nine countries.  For 2011, that number is expected to double to more than five billion PlantBottle packages in more than 15 countries.

"It's our goal to make traditional plastic bottles a thing of the past and ensure that every beverage we produce is available in 100 percent plant-based, fully recyclable packaging," said Scott Vitters, General Manager, PlantBottle Packaging Platform, The Coca-Cola Company.  "The national launch of DASANI PlantBottle packaging represents an important step towards reducing our carbon footprint, and the up to 100 percent plant-based, recyclable packaging used for Odwalla is the first of its kind in the beverage industry."

Traditional PET bottles are made from petroleum and other nonrenewable fossil fuels.  Incorporating a blend of petroleum-based materials with up to 30 percent plant-based materials allows DASANI PlantBottle packaging to reduce potential intrinsic carbon dioxide emissions when compared with PET plastic bottles.

"DASANI is designed to make a difference by offering a better designed package for a more sustainable future," said David Thomson, Vice President, Still Beverages, Coca-Cola Ltd.  "Because DASANI PlantBottle packaging is up to 30 percent made from plants and still 100 percent recyclable, it was designed with the planet in mind by helping to reduce the impact of our packaging on the environment."

PlantBottle packaging used for Odwalla is made of HDPE plastic, which is created using only ethylene.  This allows Odwalla bottles to be produced using renewable sugarcane-based ethanol.  Odwalla is the first nationally distributed beverage brand to transition its packaging to fully recyclable, HDPE plastic made from up to 100 percent plant-based materials.

"As a company, Coca-Cola has the opportunity to transform the marketplace by changing its operations, and the introduction of fully recyclable plant-based bottles is a great example of putting that power to good use," said Gerald Butts, President and CEO, WWF-Canada.  "We are pleased to be working with Coca-Cola and its partners to integrate sustainability initiatives and encourage eco-friendly changes through its supply chain, the broader industry and the world."

The plant-based materials for both DASANI and Odwalla PlantBottle packaging are produced through a process that turns sugarcane into a key component for PET and HDPE plastic. Currently, PlantBottle packaging is made using sugarcane ethanol from Brazil, the only source widely recognized globally for its unique environmental and social performance. Brazilian sugarcane is primarily rain fed and industrially grown on abundant, arable land using organic fertilizers. The plantations from which PlantBottle materials are sourced are located far away from Amazon rain forests, and their impact on biodiversity is reduced thanks to advanced farming practices and sound public policy.

Unlike other plant-based plastics, PlantBottle packaging is entirely recyclable and can be processed through existing systems. This ensures that PlantBottle packaging can be repeatedly used, recycled and reused. In addition, there are no differences in shelf life, weight, composition or appearance between traditional PET plastic bottles and PlantBottle plastic bottles.

PlantBottle was first launched in Canada in 2009 as part of The Coca-Cola Company's sustainability plan for the Vancouver 2010 Olympic Winter Games, the most aggressive environmental protection plan undertaken by any Olympic sponsor. To date, PlantBottle packaging worldwide has eliminated the equivalent of 30,000 metric tons of carbon dioxide or 11 million litres of gasoline used to produce PET plastic bottles. 

Currently, The Coca-Cola Company is working to further technology so other plant materials can be used in future PlantBottle packaging. The ultimate long-term goal is to turn waste into a resource, resulting in a carbon neutral, 100 percent renewable, responsibly sourced bottle that is fully recyclable.

"Several approaches to a PET package made entirely from plants have been successfully demonstrated in laboratory testing. We're working to advance this breakthrough science to ensure it is commercially viable," said Vitters. "PlantBottle packaging means only good things for everybody. We welcome others in the industry joining us in advancing the science behind packaging made from plants."

The technology used to make PlantBottle packaging already has been adopted by Heinz, which recently announced it will begin packaging its ketchup using that technology under license from The Coca-Cola Company beginning this summer in the US.

The Coca-Cola Company is a leader in the development of sustainable packaging. It was the first company to introduce a beverage bottle made with recycled plastic. It also has invested in recycling infrastructure to ensure that the Company is doing its part to collect, recycle and re-use its packaging. These efforts are focused on helping to "close the loop" and produce truly sustainable beverage packages.

About Coca-Cola in Canada
Coca-Cola in Canada operates in all ten provinces, employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of non-alcoholic brands, many of which come in no-calorie and low-calorie options.

These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit our website at www.livepositively.ca or www.thecoca-colacompany.com.

About Odwalla
Odwalla® Inc., owned by Coca-Cola, is a leading natural health beverage company, delivering nourishment coast to coast with the Odwalla family of juices, juice drinks, soy beverages. Odwalla® has been making juices and innovating in the natural health beverage category for nearly 30 years. Its nourishing beverages have been available in natural food stores, select supermarkets and specialty outlets throughout Canada, since 2007. 

To learn more about Odwalla products and Odwalla's commitment to the environment, please visit www.odwalla.ca.

/NOTE TO PHOTO EDITORS: Photos accompanying this release are also available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Coca-Cola Refreshments (Canada)

For further information:

Erin Stewart
Harbinger
416-961-5100  x265
estewart@harbingerideas.com 
          Shannon Denny
Coca-Cola Refreshments
416-424-6373
sdenny@coca-cola.com

 

Organization Profile

Coca-Cola Refreshments (Canada)

More on this organization

Green News

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890