DASANI® and Odwalla® - First Beverage Brands in Canada with Packaging Made from Plant-based Materials Will Be Available Nationally
TORONTO, April 4 /CNW/ - Just in time for Earth Month, DASANI and
Odwalla beverage products will be saying hello to new PlantBottle
packaging. All DASANI bottles and Odwalla single-serving bottles will
be available exclusively using PlantBottle packaging - the first-ever
fully recyclable plastic beverage bottle produced using plants.
PlantBottle packaging for both brands was developed with the planet in
mind. Single-serve Odwalla packages are made from up to 100 percent
plant-based materials with high-density polyethylene (HDPE) plastic.
PET bottles for DASANI are made with up to 30 percent plant-based
Canadians will be among those globally enjoying refreshment from
billions of PlantBottle packages that will reach store shelves this
year. Odwalla PlantBottle is available in national grocery stores,
natural food stores and specialty outlets in the produce section.
Dasani PlantBottle is currently available throughout western Canada,
and will expand across the rest of the country beginning in May.
In 2010, more than 2.5 billion PlantBottle packages were available
across nine countries. For 2011, that number is expected to double to
more than five billion PlantBottle packages in more than 15 countries.
"It's our goal to make traditional plastic bottles a thing of the past
and ensure that every beverage we produce is available in 100 percent
plant-based, fully recyclable packaging," said Scott Vitters, General
Manager, PlantBottle Packaging Platform, The Coca-Cola Company. "The
national launch of DASANI PlantBottle packaging represents an important
step towards reducing our carbon footprint, and the up to 100 percent
plant-based, recyclable packaging used for Odwalla is the first of its
kind in the beverage industry."
Traditional PET bottles are made from petroleum and other nonrenewable
fossil fuels. Incorporating a blend of petroleum-based materials with
up to 30 percent plant-based materials allows DASANI PlantBottle
packaging to reduce potential intrinsic carbon dioxide emissions when
compared with PET plastic bottles.
"DASANI is designed to make a difference by offering a better designed
package for a more sustainable future," said David Thomson, Vice
President, Still Beverages, Coca-Cola Ltd. "Because DASANI PlantBottle
packaging is up to 30 percent made from plants and still 100 percent
recyclable, it was designed with the planet in mind by helping to
reduce the impact of our packaging on the environment."
PlantBottle packaging used for Odwalla is made of HDPE plastic, which is
created using only ethylene. This allows Odwalla bottles to be
produced using renewable sugarcane-based ethanol. Odwalla is the first
nationally distributed beverage brand to transition its packaging to
fully recyclable, HDPE plastic made from up to 100 percent plant-based
"As a company, Coca-Cola has the opportunity to transform the
marketplace by changing its operations, and the introduction of fully
recyclable plant-based bottles is a great example of putting that power
to good use," said Gerald Butts, President and CEO, WWF-Canada. "We
are pleased to be working with Coca-Cola and its partners to integrate
sustainability initiatives and encourage eco-friendly changes through
its supply chain, the broader industry and the world."
The plant-based materials for both DASANI and Odwalla PlantBottle
packaging are produced through a process that turns sugarcane into a
key component for PET and HDPE plastic. Currently, PlantBottle
packaging is made using sugarcane ethanol from Brazil, the only source
widely recognized globally for its unique environmental and social
performance. Brazilian sugarcane is primarily rain fed and industrially
grown on abundant, arable land using organic fertilizers. The
plantations from which PlantBottle materials are sourced are located
far away from Amazon rain forests, and their impact on biodiversity is
reduced thanks to advanced farming practices and sound public policy.
Unlike other plant-based plastics, PlantBottle packaging is entirely
recyclable and can be processed through existing systems. This ensures
that PlantBottle packaging can be repeatedly used, recycled and reused.
In addition, there are no differences in shelf life, weight,
composition or appearance between traditional PET plastic bottles and
PlantBottle plastic bottles.
PlantBottle was first launched in Canada in 2009 as part of The
Coca-Cola Company's sustainability plan for the Vancouver 2010 Olympic
Winter Games, the most aggressive environmental protection plan
undertaken by any Olympic sponsor. To date, PlantBottle packaging
worldwide has eliminated the equivalent of 30,000 metric tons of carbon
dioxide or 11 million litres of gasoline used to produce PET plastic
Currently, The Coca-Cola Company is working to further technology so
other plant materials can be used in future PlantBottle packaging. The
ultimate long-term goal is to turn waste into a resource, resulting in
a carbon neutral, 100 percent renewable, responsibly sourced bottle
that is fully recyclable.
"Several approaches to a PET package made entirely from plants have been
successfully demonstrated in laboratory testing. We're working to
advance this breakthrough science to ensure it is commercially viable,"
said Vitters. "PlantBottle packaging means only good things for
everybody. We welcome others in the industry joining us in advancing
the science behind packaging made from plants."
The technology used to make PlantBottle packaging already has been
adopted by Heinz, which recently announced it will begin packaging its
ketchup using that technology under license from The Coca-Cola Company
beginning this summer in the US.
The Coca-Cola Company is a leader in the development of sustainable
packaging. It was the first company to introduce a beverage bottle made
with recycled plastic. It also has invested in recycling infrastructure
to ensure that the Company is doing its part to collect, recycle and
re-use its packaging. These efforts are focused on helping to "close
the loop" and produce truly sustainable beverage packages.
About Coca-Cola in Canada
Coca-Cola in Canada operates in all ten provinces, employs 6,300 people
in more than 50 facilities, including seven production facilities
across Canada. We offer a wide variety of non-alcoholic brands, many of
which come in no-calorie and low-calorie options.
These beverages include sparkling soft drinks, still waters, juices and
fruit beverages, sports drinks, energy drinks, coffees and
ready-to-drink teas. We're proud to offer some of the most popular
brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®,
Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®.
Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and
Coca-Cola Ltd. For more information about our Company, please visit our
website at www.livepositively.ca or www.thecoca-colacompany.com.
Odwalla® Inc., owned by Coca-Cola, is a leading natural health beverage
company, delivering nourishment coast to coast with the Odwalla family
of juices, juice drinks, soy beverages. Odwalla® has been making juices
and innovating in the natural health beverage category for nearly 30
years. Its nourishing beverages have been available in natural food
stores, select supermarkets and specialty outlets throughout Canada,
To learn more about Odwalla products and Odwalla's commitment to the
environment, please visit www.odwalla.ca.
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SOURCE Coca-Cola Refreshments (Canada)
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