New Media Experts Converge in Toronto for Global FITC Design & Technology Festival



    More than 1,000 mobile, game, motion graphics and installations
    designers and developers arriving from more than 15 different countries

    TORONTO, April 4 /CNW/ - The FITC Design & Technology Festival, the
largest event of its kind in Canada, is where the world's new media experts
showcase their innovative techniques and dissect the newest technologies that
help them accomplish their award-winning work. Designers and developers
working across many new media including web, mobile, games, motion graphics
and art installations will unite at the Toronto Hilton hotel between April 22
and 24, 2007.
    One thousand attendees from more than 15 countries come to attend the
festival's three streams: creative, technical and business. Delegates will
learn cutting-edge techniques, technologies and business insight related to
the new media industry - which in Canada generates more than $3 billion in
revenues annually.
    "The FITC Design & Technology Festival celebrates leading Canadian and
global new media talent," says FITC founding director Shawn Pucknell. "It's an
amazing experience when you bring the brightest technical and creative people
around the world together to share solutions and generate new ideas that
propel the industry into 2008."
    The Festival inspires, educates and challenges participants with three
solid days of interactive presentations and panel discussions combined with
Canadian debuts of internationally acclaimed new media art exhibits, an
international awards show, and dynamic networking opportunities. Some local
colleges have cited this educative experience as a mandatory piece of their
curriculum for new media students.

    Highlights of this year's festival include:
    -------------------------------------------

    Internationally acclaimed new media speakers

    Hands-on presentations, panel discussions and Q&A sessions will be
delivered by more than 70 international new media innovators who will share
their techniques used to create award-wining work - some of which is seen in
the most viewed advertising and marketing campaigns on television and online.
Session topics explore three streams: technical - how to leverage new programs
and applications; creative - tapping into the creative process; and business -
insights on tackling the challenges and maximizing the benefits of running a
new media business.
    Speakers include John Maeda, a globally recognized graphic designer,
visual artist and MIT Media Lab computer scientist whom Esquire Magazine named
as one of the 21 most important people for the 21st century; as well as Greg
Goodfried and Miles Beckett who created LonelyGirl15, a site which took over
the web last year with its mysterious video diary consistently attracting over
a million viewers each day; plus 70 more award-winning creatives, artists,
designers, developers, and other influential new media professionals.

    Canadian debuts of art exhibits marry art and technology

    FITC and the Pixel Gallery, with support from Seneca College, have teamed
up to introduce to Canada three immersive installations (interactive art) from
the UK based company Nanika. Nanika is world famous for exploring interactive
work that explores the interactions between man and machine beyond traditional
input and output. The company has recently completed work for Nokia's flagship
stores and the promotion of the TV show "Ugly Betty" at UK's Channel 4.
    "Panic. Don't Panic!" is the theme of four large scale projections that
will fill the wall space above the public area at the Hilton Toronto during
the Festival, exploring the theme of a world driven by constantly shifting
variables and the risk and reward that comes with it. The "Ring of Video" will
feature five artist creations using combinations of video, Flash, animation
and motion graphics.

    New technologies

    FITC will be one of the first events in the world to feature speakers and
content on Adobe's new Creative Suite 3 product line which provides designers
and developers with a broad spectrum of creative options for all facets of
print, web, mobile, interactive, film and video production.
    Attendees will also enjoy the Canadian debut of "Chumby" - a new
interactive device that uses a wireless Internet connection to fetch content
from the web - whether it's music, the latest news, animations, photos,
messages and more. The Chumby is "open and hackable" and its soft covering can
be personalized.

    Premiere of Flash Goddess Award

    The 6th Annual FITC Design and Technology Awards recognize the work of
new media designers in Canada and around the world in 23 categories. New this
year, FITC has partnered with Flash Goddess to introduce the first annual
Flash Goddess Award created to honour and promote talented female designers
and developers excelling in the Flash industry.

    Festival Dates & Times

    Sunday, April 22 - Tuesday, April 24, 2007

    For the full agenda visit:  www.fitc.ca/toronto/schedule
    Saturday: Pre-Festival Workshops (9:30a.m. - 4:30p.m.)
    Sunday: Festival (9a.m. - 5:30p.m.)
    Monday: Festival (9a.m. - 6p.m.)
    Tuesday: Festival (9a.m. - 5:30p.m.)
    Tuesday Awards Show at Revival Lounge: (8p.m. - 11p.m.)

    Location

    Hilton Toronto (Toronto, Ontario, Canada)
    145 Richmond Street West, (lower convention area)

    Admission

    For a press pass call Cyrus at Advantis Communications at 905-477-5535 or
complete the quick online format at www.fitc.ca/presspass.

    About FITC

    Established in 2002 by new media guru and entrepreneur Shawn Pucknell,
FITC (www.fitc.ca) is a Canadian company that produces engaging design and
technology events that inspire, educate and challenge the best new interactive
designers and developers from around the globe. FITC has hosted successful
events across Canada and the United States as well as in the UK. In addition
to Toronto, events have been held in Montreal, Ottawa, Vancouver, Winnipeg,
Buffalo, Chicago, Hollywood and London, England.

    Sponsors

    Key sponsors of FITC Design & Technology Festival 2007 include Adobe,
Telefilm, Humber, Electric Company, PointRoll, Limelight Networks, The
Creative Group, Critical Mass, Aquent and ThinData.




For further information:

For further information: Cyrus Mavalwala, Advantis Communications, T:
(905) 477-5535, E: cyrus@advantiscomm.com; Joan Patch, Advantis
Communications, T: (905) 635-2510, E: joan@advantiscomm.com

Organization Profile

FITC

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