New KODAK PROFESSIONAL EKTAR 100 Film Provides Photographers with the World's Finest-Grain Colour Negative Film



    TORONTO, Sept. 9 /CNW/ - Eastman Kodak Company (NYSE:  EK) continues to
champion professional photographers and set new standards in professional film
with the new KODAK PROFESSIONAL EKTAR 100 (EKTAR 100) film. This new film,
with ISO 100 speed, high saturation and ultra-vivid colour, offers the finest,
smoothest grain of any colour negative film available today.
    "Photography has always been about capturing a moment or story and
sharing it, with just a few or with the world," said Mary Jane Hellyar,
president, Film, Photofinishing & Entertainment Group and executive vice
president, Eastman Kodak Company. "It is often the smallest details that mark
the difference between a good photograph and one that stands out and becomes
memorable. With our new EKTAR 100 film, we've created a film that helps the
photographer capture unprecedented detail in remarkably vivid colour. This
film continues a Kodak tradition of providing photographers with the highest
quality films that expand the range over which they can create outstanding
images."
    EKTAR 100 Film is the ideal choice for commercial photographers and
advanced amateurs for applications such as nature, travel, fashion and product
photography where the emphasis is often on colour. The new film incorporates
KODAK VISION Motion Picture Film Technology to achieve its unparalleled fine
grain. It's perfect for photographers who prefer the ease of working with
35mm, and who look for extraordinary enlargement capability when scanning and
printing.
    Kodak will host a panel at Photokina, entitled "Pro Photography: What's
Film Got to Do With It," featuring professional international photographers
Pep Bonet, Amy Postle, Eddie Soloway, and Det Kempke and moderated by
Prof. Dr. Rolf Sachsse. This diverse group of photographers will expound on
how film, including the new EKTAR 100 Film, fits into their work and
photography. Photokina, the largest imaging exposition and trade show in
Europe, opens September 22 in Cologne, Germany. Visitors to Photokina can join
these panels, to be held:

    
    -   Wednesday, September 24; 2:00 - 3:30 pm; Hall 1, Open Stage
    -   Friday, September 26; 2:00 - 3:30 pm; Hall 1, Open Stage
    

    In addition to the discussion, Kodak will showcase images that these
photographers have captured using the EKTAR 100 Film at its booth, Hall 5.2,
Booth: C-019,C-009, B-109, B-001 and during the panel presentations.
    The new KODAK EKTAR Films will be available worldwide beginning in the
U.S. and Canada beginning in October, 2008 and in all other regions beginning
in November, 2008.

    About Kodak

    As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
    To learn more, visit http://www.kodak.ca/, and our blogs:
1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.

    Editor's Note: Kodak corporate news releases are now offered via RSS
feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol.
In addition, Kodak podcasts are viewable at www.kodak.ca/go/podcasts. Our
podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based
media players. Users may also subscribe to Kodak podcasts via the iTunes
application if already installed on your computer. From the iTunes store, type
"Kodak podcast" in the search field to view all of our podcast offerings.

    
    2008
    Kodak, VISION, Kodak Professional and EKTAR are trademarks of
    Eastman Kodak Company.
    





For further information:

For further information: Media Contact: Greg Vance, Kodak, (416)
761-4306, greg.vance@kodak.com; Andrea Anders, Ketchum, (416) 355-7429,
andrea.anders@ketchum.com

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