New image and website to celebrate Supermetal's 50th anniversary this year



    SAINT-ROMUALD, QC, Feb. 23 /CNW Telbec/ - This year marks the fiftieth
anniversary of Supermetal Structures Inc.. By way of kicking off the
festivities, the structural steel producer is proud today to launch its new
image, website (www.supermetal.com) and motto, 'Strength and Flexibility',
which distinguishes the company and its values.
    'Supermetal's success over 50 years is based on a well-established
culture of team work. The strength and flexibility that team work provides
have made Supermetal grow from a local company in Quebec to one that extends
throughout the entire continent, all while sustaining industrial peace for
three decades and succeeding in making a harmonious transition between two,
and soon three, generations of executives,' said Supermetal General Manager
Jean-François Blouin.
    Supermetal's new graphic identity involves a stylized 'S' that represents
the dynamism and modernism of the company. The blue was retained because it
has always been the colour associated with Supermetal. The motto 'Strength and
Flexibility' emphasizes that Supermetal is a solid and reliable partner that
knows how to show great adaptability in responding to its clients'
requirements. 'This year, we are going to celebrate team work in order to
stress its importance to our future. Because of it, we enjoy an excellent
reputation, retain our employees, and maintain a very satisfying working
atmosphere,' according to Mr. Blouin.

    Founded in Quebec in 1959 by Léonce et Gérard Bouchard, Supermetal has
produced several steel structures that are well-known in the region, such as
the Quebec Coliseum, Les Galeries de la Capitale, a large shopping mall, and
the Quebec Courthouse. During the 1980s and 1990s, through the impetus of the
three current executives, André Bouchard, Jacques Blouin and Michel Marcotte,
the company carved out an enviable place in the Quebec and American North East
markets. And it's the third generation that is responsible for the
manufacturer's breakthrough in western Canada.
    Supermétal Structures is a well-established Canadian manufacturer that
operates plants in Quebec and Alberta serving a mainly North American
clientele. Recognized for the quality of its service and its labour relations,
the Saint-Romuald-based company of more than 450 employees specializes in the
production and installation of structural steel for commercial and industrial
buildings. For more information: www.supermetal.com.




For further information:

For further information: Guy Leroux, Supermétal, Cell: (866) 511-2481,
gleroux@lerouxprudhomme.com

Organization Profile

SUPERMETAL STRUCTURES INC., STRENGTH AND FLEXIBILITY

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