New IKEA Catalogue sets home décor trends for 2009



    BURLINGTON, ON, Aug. 4 /CNW/ - For over 60 years, IKEA has been a driving
force in creating accessible interior design for the many and in turn has
become a leading authority on home décor trends all around the world. This
week, over 160 million people world wide will pore over the pages of the much
anticipated 2009 IKEA Catalogue to be inspired by the newest must-have
products and clever solutions for their homes.
    "The 2009 IKEA Catalogue offers an expanded range of high quality
furniture, kitchens and mattresses to meet the design tastes and lifestyle
needs of our customers." Says Madeleine Lowenborg-Frick, Public Relations
Manager, IKEA Canada. "Three identifiable trends have emerged from the new
2009 IKEA Collection with products that can easily be combined with heirlooms
or more expensive pieces in order to support a wide range of lifestyles."
    The high contrast of black and white can be found for every room in the
house. The new sophisticated high gloss white VINSTRA storage solutions for
the bedroom add a glamorous dimension, while the new APPLAD kitchen in matte
black is an ultra modern alternative to traditional kitchen styles. The design
of the new black or white leather TIRUP swivel chair was inspired by a cupped
hand. The chrome surface on the plate under the chair creates an exciting
mirror effect that brings in the room as part of the chair design.
    Colour continues as a strong trend for 2009 with a strong presence of
yellow, orange and green. Known for playful, bright Scandinavian design, IKEA
continues with bold choices for home décor. Colour is not just for accent
pieces anymore, the adventurous decorator can create entire kitchens with the
new APPLAD yellow or orange door styles. The new TROLLSTA series of tables
with it's distinct curvy silhouettes makes a statement in canary yellow. Even
the bedroom gets a pop of colour with the new trendy green felt-upholstered
GRIMEN bed.
    It is no secret that the world is focused on all things environmental and
with this consciousness has emerged a trend towards nature inspired style. The
2009 IKEA Collection is no exception. Textiles and artwork are heavily
influenced with nature motifs, even patterned glass lighting use inspiration
from flowers and snowflakes. Larger pieces like the KARLSTAD sofa has a new
leaf textile. The new SOLAR kitchen door is manufactured out of core beech
which is a blond wood with an apparent wood grain, giving the kitchen a rustic
yet contemporary Scandinavian style. This door style also features an
integrated handle leaving the overall kitchen with a sleek facade.

    IKEA is a leading home furnishings retailer with 275 stores in 36
countries worldwide, which are visited by 522 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca.


    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Madeleine Lowenborg-Frick, Public Relations
Manager, IKEA Canada, mdlw@memo.ikea.com, (905) 637-9440 x378


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