New Henkel Survey Finds Canadians Concerned that Hockey in Canada is Not Being Played Clean and Fair; Believe Parents are Too Aggressive at Games



    Henkel Launches Contest to Ask Kids What They Think Playing Clean and
    Fair Means

    MISSISSAUGA, ON, Jan. 8 /CNW/ - Canadians overwhelmingly believe that
hockey should be played strong, clean and fair, especially when children are
involved. Yet, many believe that parents have become too aggressive at their
children's hockey games. A new national survey conducted by Harris Decima
Research on behalf of Henkel Consumer Goods Canada Inc. shows that Canadians
are concerned about the state of the national pastime, especially when it
comes to how children are playing the game. Today, Henkel launched a national
contest to ask Canadian children and their parents what they think playing
strong, clean and fair hockey means to them.
    With almost half of Canadian households having a hockey player in their
house, 90 per cent of Canadians feel that it is important, especially for
children, to play hockey fairly and cleanly. Most Canadians (97 per cent)
believe that playing hockey should be fun for everyone involved and 93 per
cent believe that there should be less emphasis on winning and more emphasis
on good sportsmanship and playing fairly.

    Parents too aggressive at games

    Almost all Canadians - 97 per cent - felt that there is no place for
'hockey rage' at children's games and that parents should be positive role
models. But, 84 per cent of Canadians believe parents are becoming too
aggressive and competitive when watching their children's games.
    "We feel the survey indicates that Canada's national pastime could
benefit from the country's youngest citizens explaining what it means to play
hockey strongly, yet cleanly and fairly, both on and off the ice," said John
Schofield, VP & Country Manager Henkel Consumer Goods Canada Inc. "As
supporters of hockey at many skill levels, we believe their input could
provide important and insightful learning that we should all embrace."

    What does it mean to play fair...play clean? Tell us

    The Henkel Play Fair...Play Clean Contest kicks off today and will run
until March 31, 2008. Canadians six to 16 years of age can team up with their
parents or legal guardians, log onto www.henkelpowerplayers.ca and follow the
on-screen instructions to submit an original essay of 250-500 words. The essay
should simply and concisely outline what playing fair and clean hockey means
to them. Each month, a winner will be selected randomly from all entries to
receive an MP3 Player. One grand prize winning team will receive a trip to
Halifax, NS to see a World Hockey Tournament game in May 2008.

    Growing concern that hockey too expensive to play

    One growing concern that many Canadians expressed - 89 per cent - was
that the cost to play hockey needs to be reduced so that more children can
play. Now, every child that participates in the contest has the opportunity to
help another child play hockey. Recognizing that many Canadian children just
can't afford to play the sport, Henkel will donate $5 through their corporate
philanthropy program, Henkel Smile, to KidSport(TM) for every essay entry that
is received. KidSport is a national children's charitable program that helps
disadvantaged kids overcome the barriers preventing or limiting their
participation in organized sport. This is in addition to the company's recent
initial donation of $25,000 to KidSport.

    IIHF World Championship Sponsor

    For the second year in a row, Henkel is a sponsor of the upcoming
2008 International Ice Hockey Federation (IIHF) World Championship that will
take place in Canada for the first time ever in May 2008.
    "From the Tennis World Team Cup to the World Handball Championship,
Henkel has actively been involved in sponsoring sports at national and
international levels for many years now," said Mr. Schofield. "We are a key
sponsor of the 2008 IIHF World Championship because we recognize the
importance placed on hockey and its unique place in the hearts of Canadians,
and in fact, the hearts of fans around the world. As a world class company
with world class products, Henkel is dedicated to ensuring world class hockey
continues. We recognize the need for kids without financial support to be able
to play the national game and we have stepped up with our Henkel Smile Program
to give little Canadian hockey players the chance to smile and play. The
survey shows us that the very fabric of the game has changed. It's important
to find ways to ensure that the game is played strong, clean and fair so that
all players, regardless of their age and capability, can enjoy the game the
way it was meant to be played - honestly and with quality."

    
    Other survey highlights

    Other survey highlights include:

    -   93 per cent of Canadians agreed that there should be no violence when
        playing recreational hockey; yet only 41 per cent of Canadians age
        18-24 strongly agree that there should be no violence when playing
        recreational hockey.
    -   97 per cent of Canadians feel that it's important to follow the rules
        when playing hockey and believe players who don't follow the rules
        should be penalized.
    -   84 per cent of Canadians feel that there is no place for aggressive
        playing in children's hockey; yet 21 per cent of men disagree.
    -   95 per cent of Canadians believe that everyone should get a turn to
        play, not just the best players.
    -   25 per cent of Canadian men feel that winning is the most important
        outcome to any game.
    -   11 per cent of men disagreed that there should be no pressure put on
        children when playing hockey.
    -   Two per cent of Canadian households - almost 251,000 households -
        have daughters playing hockey although Atlantic Canada has double the
        national average with four per cent.
    -   French-Canadians had the highest percentage of people per household
        playing hockey (54 per cent.)
    

    About Henkel

    "Henkel - A Brand like a Friend." Henkel is a leader with brands and
technologies that make people's lives easier, better and more beautiful.
Henkel, a Fortune Global 500 company, operates in three strategic business
areas - Home Care, Personal Care, and Adhesives, Sealants and Surface
Treatment. In North America, Henkel markets a wide range of well-known
consumer and industrial brands, including Dial(R) soap, Purex(R) laundry
detergent, Right Guard(R) antiperspirants, got2b(R) hair gels, LePage(R),
Duck(R) brand duct tape, and Loctite(R) adhesives. In fiscal 2006, Henkel
generated sales of 12.740 billion euros or 17.634 billion Canadian dollars.
More than 50,000 employees work for Henkel worldwide. People in approximately
125 countries around the world trust in brands and technologies from Henkel.





For further information:

For further information: Diana Robinson, Diana Robinson & Associates,
(416) 871-5420, (519) 829-3804, dianarobinsonassociates@rogers.com

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