New fund launched for Ontario communities



    TORONTO, April 15 /CNW/ - Earth Day Canada and Sobeys Ontario are pleased
to announce the creation of the Earth Day Canada Community Environment Fund.
The fund will provide grants of up to $20,000 in financial support to
community-based environmental initiatives and create opportunities for
grassroots not-for-profit organizations and local schools to develop
sustainable projects to foster environmental education and action across
Ontario.
    "We are very pleased to partner with Earth Day Canada and support our
shared belief that simple actions can make a tremendous impact," said David
Jeffs, President Operations, Sobeys Ontario. "I am optimistic that our new
partnership will make a sustained and meaningful difference in our communities
and benefit all Ontarians."
    The Earth Day Canada Community Environment Fund is open to
community-based, not-for-profit organizations and schools in Ontario. To be
eligible for a grant, projects should be open to the public, engage the local
community and clearly demonstrate the benefits and achievements it will have
on the environment. A committee consisting of representatives from Earth Day
Canada and Sobeys Ontario will evaluate submissions twice a year based on
pre-determined criteria. The number and total value of grants will be
dependant upon the amount of applications and funding opportunities.
    "In these tough economic times, it's an amazing opportunity to partner
with Sobeys Ontario and invest in local environmental initiatives," said Jed
Goldberg, President of Earth Day Canada. "The Community Environment Fund will
provide much needed financial support and encouragement to community projects
that inspire others to action. This program will fund hundreds, if not,
thousands of community not-for-profit and school projects across the
province."
    The Earth Day Canada Community Environment Fund will begin receiving
applications on June 1, 2009. For more information, or to register on-line,
please visit www.earthday.ca.

    About Earth Day Canada

    Earth Day Canada (EDC), a national environmental charity founded in 1990,
provides Canadians with the practical knowledge and tools they need to lessen
their impact on the environment. In 2004 it was recognized as the top
environmental education organization in North America, for its innovative
year-round programs and educational resources, by the Washington-based North
American Association for Environmental Education, the world's largest
association of environmental educators. In 2008 it was chosen as Canada's
"Outstanding Non-profit Organization" by the Canadian Network for
Environmental Education and Communication. EDC regularly partners with
thousands of organizations in all parts of Canada. www.earthday.ca

    About Sobeys Inc.

    Sobeys Inc. is a leading national grocery retailer and food distributor
headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire
Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores
in all 10 provinces under retail banners that include Sobeys, IGA, Foodland,
Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc.
is committed to providing the most worthwhile experience for its customers,
employees, franchisees, suppliers and shareholders. More information on Sobeys
Inc. can be found at www.sobeys.com.




For further information:

For further information: Keith Treffry, Communications Director, Earth
Day Canada, (416) 599-1991 x 107, keith@earthday.ca; Tracy Chisholm, Director,
Communications, Sobeys Ontario, (905) 671-5308, Tracy.Chisholm@sobeys.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890