New findings suggest women may be secret weapon for fighting prostate cancer



    TORONTO, Sept. 9 /CNW/ - The Prostate Cancer Research Foundation of
Canada is putting a call out to women to help get more men to the doctor this
year for their annual physical. Survey results released today show that half
(50.1 per cent) of Canadian men do not make a point of booking an annual
doctor's appointment. The survey also found that a similar proportion of men
(49.9 per cent) admit that they have been reminded by a woman to visit a
doctor.
    According to the Foundation, these findings are of concern, particularly
for men aged 45 or older who should be screened annually for prostate cancer -
the number one cancer threat among Canadian men.
    "If men aren't getting themselves to the doctor annually, they won't be
screened for prostate cancer and this is worrisome. Our survey clearly
indicates the important role women play as the family's health watchdog and
that they are usually the ones who make sure the men in their lives see the
doctor regularly," explains John Blanchard, the former President and CEO of
the Foundation and a prostate cancer survivor.
    Interestingly, while half of Canadian men say that women have reminded
them about medical appointments, an overwhelming 85.3 per cent of females
report they've reminded men to get their annual physical.
    Blanchard points out that these findings reinforce the need to not only
educate men about prostate health and the importance of regular screening, but
to also initiate public education programs specifically aimed at women.
    According to Blanchard this will take a concentrated effort. In its most
recent Report Card on Prostate Cancer In Canada released last year, the
Foundation found that 57 per cent of women aged 45-64 had only "some to no
understanding" of prostate cancer detection and treatment.
    "Women do struggle when it comes to knowledge on prostate cancer. It's
important we drive home the message with women and men that this disease is
95 per cent curable when detected and treated early," says Blanchard. "Because
many men fear the effects of treatment on their sex lives, it's equally
important that females reinforce that having the love and support from their
partner well into old age is what matters to them."

    Phyllis Blanchard, John Blanchard's wife, has the following tips for
getting a man to the doctor for prostate cancer screening.

    
    -   Get the facts, understand why regular prostate exams are important
    -   Urge him to start talking to his doctor at age 40 and begin annual
        PSA tests at age 45
    -   Remind him that with early diagnosis and treatment, 95 per cent of
        men survive
    -   Say that you want him around forever, sex or no sex
    -   Tell him that treatment side effects are not necessarily severe or
        permanent
    -   Show him that he can tell you absolutely anything
    -   Say that you will go with him to the doctor
    -   Book his tests and appointments when you book yours
    

    About the Prostate Cancer Research Foundation of Canada

    The Prostate Cancer Research Foundation of Canada is the leading national
organization devoted solely to eliminating the threat of prostate cancer. Its
mission is to fund research into the causes, cure, and prevention of the
disease. Prostate cancer is the number one cancer threat to Canadian men. It
will afflict one in seven men in their lifetime. The Foundation is committed
to changing this statistic. For information about prostate cancer or the
Prostate Cancer Research Foundation of Canada, visit www.prostatecancer.ca,
email info@prostatecancer.ca or call toll-free 1-888-255-0333.
    September 15-21, 2008 is Prostate Cancer Awareness Week in Canada.

    About the survey

    The survey was conducted over the Internet between August 14 and 18,
2008, among a randomly-selected sample of the TNS Canadian Facts online panel.
In total, 1,019 Canadian adults completed the market research firm's national
omnibus survey. The survey data were weighted to reflect demographic
characteristics of the adult online population.





For further information:

For further information: To schedule an interview or for more
information, please contact: Lauren Grant, PraxisPR, (905) 949-8255 ext. 227,
lauren@praxispr.ca; Sharon Bala, The Prostate Cancer Research Foundation of
Canada, (416) 441-2131 ext. 240, sharon.bala@prostatecancer.ca

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PROSTATE CANCER RESEARCH FOUNDATION OF CANADA

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