"Your Pass. Your Europe." Becomes New Tagline
New Passes and New Countries Added for 2008
UTRECHT, The Netherlands, Dec. 6 /CNW/ - Eurail Group has unveiled new
branding with a new logo and tagline. The pass range is also being updated
with new participating countries in 2008, giving customers more choice and
Eurail Group manages the famous Eurail Passes allowing unlimited train
travel in Europe for non-European visitors worldwide. Earlier this year,
Eurail Group took over management of the InterRail product range aimed at the
European domestic market, a move that prompted the new, more inclusive
The new logo has a three-dimensional look to suggest dynamism and
movement, the flexibility and freedom of traveling with Eurail. Retaining the
classic blue of the old logo, it adds green to reflect the European landscape
and the environmentally friendly advantage of train travel. The new logo can
be downloaded from Eurail's corporate website http://www.eurailgroup.com.
The new tagline, "Your Pass. Your Europe." captures the essence of Eurail
in this age of experiential and customized travel. With a Eurail Pass
customers can travel whenever and wherever they wish, experiencing Europe
according to their own interests and pace.
The current logo will be retained only for corporate use. With the new
logo, the company can make a clear distinction between the company and the
product, while speaking more compellingly to its target markets.
Marketing Manager, Ana Dias e Seixas explains, "The blue logo with yellow
stars is widely recognized and instantly associated with Europe. However,
research revealed that it lacked the romance and excitement associated with
train travel, and we wanted to reach out to our customers with a more
appealing branding that speaks directly to them."
In 2008 Eurail's classic and long standing pass, the Eurail Global Pass,
will welcome two new countries; Croatia and Slovenia, in response to the
growing interest in Eastern Europe. This brings the total number of countries
to 20, making the pass even more flexible and better value for money.
Eurail will also introduce three new passes covering Austria, the Czech
Republic and Slovenia. For travelers interested in Northern Europe, Eurail
will offer Finland-Sweden, Denmark-Sweden and Norway-Sweden rail passes, as
well as a single pass covering all four Scandinavian countries. This brings
the total number of One Country and Regional Passes, valid in one or two
countries (or regions) to 42, reflecting the growing demand for shorter stays
to fewer countries.
Eurail Passes are available worldwide through Eurail's own direct sales
website at Eurail.com and through its network of official sales agents; ACP
Rail International (eurail-acprail.com); Flight Centre (flightcentre.com);
OctopusTravel.com and Rail Europe (raileurope.com - North America,
raileurope.fr/wheretobuy - rest of the world).
Eurail Group corporate website and press room:
Eurail photo library: http://eurail.informationstore.net/
For further information:
For further information: Eurail Group Marketing Manager: Ana Dias e
Seixas, tel. + 31-(0)30-8500-125, email email@example.com