SenArt to Partner with Princess Cruises to Host the First Ever Sneak
Preview on a Cruise Ship
Film stars Jessica Lange, Kathy Bates and Joan Allen
NEW YORK, Jan. 9 /CNW/ -- In a first for both the movie and cruise
industries, Princess Cruises and SenArt Films Releasing will partner for
unprecedented sneak previews of the upcoming dramatic comedy "Bonneville." The
joint announcement was made today by Princess Cruises Senior Vice President
Jan Swartz, and SenArt Films Releasing founder, Robert May. This is the first
time a major motion picture will be screened on a cruise ship prior to its
Jessica Lange, Kathy Bates and Joan Allen star in "Bonneville," the story
of three friends who set out on an unexpected, life-changing road trip across
the American West in a 1966 Bonneville. The film unites these three acclaimed
actresses in a celebration of love, loss and friendship. The film will be
released in theaters on February 29.
Princess passengers can view "Bonneville" on each of the line's 16 ships
during the week of February 11 (exact premiere dates vary by ship and
itinerary). The film will be premiered in the theaters onboard the ships and
where available, on the line's "Movies Under the Stars," Princess' proprietary
outdoor movie "theater" where passengers can view movies on a 300-square-foot
LED screen by the pool on the ships' top decks. Destinations visited during
the week of February 11 include: Sydney, Australia; Bangkok, Thailand; St.
Thomas, Antigua, St. Lucia, San Juan, Ft. Lauderdale, Grand Cayman, Cozumel,
Mazatlan, Puerta Vallarta, Costa Rica, the Panama Canal, Honolulu, Maui, Cape
Horn, Buenos Aires, Tobago, Devil's Island, Rio de Janeiro, Lima, Tahiti, Bora
Bora and Auckland.
Princess and SenArt Films Releasing have also partnered to give away a
7-Day Mexican Riviera Cruise for two as part of an online sweepstakes on the
Bonneville website. To enter, visit http://www.bonnevillethemovie.com.
"We are thrilled with the opportunity to collaborate on this inaugural
event. The early word-of-mouth for 'Bonneville' has been fantastic and we
look forward to continuing the buzz aboard the high seas. Princess is the
foremost cruise company and we are delighted with this innovative program,"
notes SenArt Films Releasing founder Robert May.
"Films are an integral part of our line's entertainment offerings and
this partnership brings an exciting new dimension to our programming," said
Jan Swartz, Princess' senior vice president. "We are thrilled to present this
unique opportunity to our passengers with such an extraordinary film like
Robert May founded SenArt Films in 2000. In addition to "Bonneville,"
SenArt produced "The Station Agent" (a 2003 Miramax Films release) which won
the Audience Award at Sundance and a BAFTA for Best Screenplay. Other films
include Errol Morris' Academy Award(R)-winning "Fog of War," the critically
acclaimed "Stevie" by Oscar(R)-nominated director Steve James, and the 2006
Tribeca Best Documentary winner "The War Tapes."
Directed by Christopher N. Rowley, "Bonneville" was written by Daniel D.
Davis. It was produced by Robert May and John Kilker. Bob Brown and R.
Michael Bergeron serve as the executive producers. The film stars Jessica
Lange, Kathy Bates, Joan Allen, Christina Baranski, Victor Rasuk and Tom
The "Bonneville" theatrical trailer, behind-the-scenes featurette, blog
and sweepstakes can be viewed at http://www.bonnevillethemovie.com.
About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global
cruise and tour company operating a fleet of 16 modern ships renowned for
their innovative design and wide array of choices in dining, entertainment and
amenities, all provided in an environment of exceptional customer service. A
recognized leader in worldwide cruising, Princess offers its passengers the
opportunity to escape to the top destinations around the globe, with sailings
to all seven continents, ranging in length from seven to 107 days. The
company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK).
Princess Cruises is a proud member of World's Leading Cruise Lines. Our
exclusive alliance also includes Carnival Cruise Lines, Holland America,
Cunard Line, Costa Cruises and The Yachts of Seabourn. Sharing a passion to
please each guest, and a commitment to quality and value, our member lines
appeal to a wide range of lifestyles and budgets. Together we offer exciting
and enriching cruise vacations to the world's most desirable destinations.
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