TORONTO, May 12 /CNW/ - Are you a 'Cameo'-style volunteer, who wants
occasional, flexible opportunities to develop your skills? Or are you
a 'Type A', a highly motivated leader, driven to contribute to a cause
that means the most to you?
Volunteer Canada, together with Manulife Financial, is introducing a new
digital tool that categorizes Canadians into six distinct volunteer
types and recommends available roles suited to their volunteer profiles
and specific interests. The Volunteer Quiz, or VQ, is the latest addition to a suite of digital assets that is part of a
national two-year campaign. This national campaign is aimed at
enriching the volunteer experience of Canadians and strengthening the
country's voluntary sector in order to build and sustain healthy
According to the landmark Bridging the Gap research study, led by Volunteer Canada in partnership with Manulife,
technology is creating an opportunity to address a disconnect between
what Canadians look for in volunteer experiences and what organizations
"Today's volunteers are more goal-oriented, autonomous, tech-savvy, and
mobile," said Ruth MacKenzie, President and CEO of Volunteer Canada.
"It's essential that organizations recognize the changes that
technology brings and adapt to meet the needs of the next generation of
Rookie, Roving Consultant, Type 'A', Groupie, Juggler, and Cameo are the six volunteer types identified by the VQ, and are based on the Bridging the Gap research findings. The VQ is the first online tool in Canada to provide volunteer opportunities
best suited to the individual's profile. The 'Groupie', for example,
enjoys the camaraderie of group volunteering activities, and is best
suited to large organizations with short-term or one-day volunteer
activities, while the 'Roving Consultant' is better suited to work on
specific short-term projects with real need for a specialized skill
"All Canadians have a role to play along a broad spectrum of engagement
- everything from quick bursts of volunteering on mobile handsets to
front-line volunteer aid in war-torn regions of the world," said
MacKenzie. "The VQ can help boost volunteer engagement, but it's
essential to maintain a balance between episodic and long-term
"As the leading corporate supporter of this campaign, Manulife is
committed to building tools and resources that inspire Canadians to get
involved in their communities and help the not-for-profit sector
respond to the unique needs of today's volunteers," said Nicole Boivin,
Senior Vice President, Human Resources and Communications at Manulife
Canada. "The VQ is an interactive tool that helps people identify their unique volunteer
style, which in turn allows them to focus their search on experiences
that they're likely to find most rewarding."
Canadians can access the VQ as a feature on the interactive campaign website. The resource connects individuals to suitable volunteer opportunities
made available through a powerful volunteer matching tool, sponsored by
Building the Bridge Campaign
In December 2010, Volunteer Canada and Manulife Financial unveiled Bridging the Gap, a pan-Canada research study identifying gaps between what Canadians
look for when they consider volunteering and how organizations engage
their volunteers. The research gathered practical information
organizations can use to engage volunteers in four distinct demographic
groups: youth, family, baby boomers, and employer-supported volunteers.
Volunteer Canada and Manulife are currently focused on filling these
gaps through their Building the Bridge campaign.
Launched on March 7, 2011, this multi-faceted effort includes a suite of
digital components including: the Volunteer Quiz (VQ); a 'Get Volunteering' web portal, Facebook page and application; a volunteer matching tool, at the
recently enhanced Getinvolved.ca, sponsored by Manulife Financial; a
digital ad campaign; and the new Action Bénévole. New tools and resources will continue to roll out throughout 2011.
Volunteer Canada - The National Voice for Volunteerism in Canada
With more than 30 years of passionate commitment to the cause of
volunteering and civic participation, Volunteer Canada inspires Canadians to be engaged from coast to coast to coast.
Volunteer Canada develops programs, leads national initiatives, creates
tools, and conducts vital research for the non-profit sector.
Focused on influencing social policy and developing valuable resources
around volunteerism, the organization helps non-profits and businesses
build capacity for the changing culture of volunteerism. It recognizes
the impact of Canada's 12.5 million volunteers through national
campaigns and works with its Corporate Council on Volunteering to
catalyze conversations about corporate community involvement. Volunteer
Canada works collaboratively with volunteer centres, business, and
non-profit organizations to support volunteerism and the ultimate
agents of social change, Canada's volunteers.
Manulife's Commitment to Volunteerism
Preparing for the future is something Manulife gets behind every day. The Manulife Volunteer Commitment focuses on
helping Canadians build a better future on three important levels: by
inspiring Canadians to want to get involved and give back; by
supporting initiatives that help Canadians match their unique skills
and talents with meaningful volunteer opportunities; and by engaging
Canadians in the idea of volunteerism and its value to the future of
Media Note: Visit Volunteer Canada for a backgrounder on the VQ, along with details on all other campaign
components including Getvolunteering.ca, Getinvolved.ca, and the Get
Volunteering Facebook page and application.
For additional, information, contact:
BACKGROUNDER: The Volunteer Quiz (VQ)
Volunteer Canada and Manulife Financial recently developed the Volunteer
Quiz, or VQ, a digital tool designed to help bridge the gaps between what Canadians
look for in volunteer opportunities and what many organizations offer.
For example, many Canadians seek group volunteer activities, but few
organizations have the resources to offer these opportunities. At the
same time, while tech-savvy Canadians wish to volunteer remotely, many
organizations only offer traditional volunteer opportunities. These
are just a few of the gaps affecting the volunteer landscape.
The landmark Bridging the Gap research report identified technology as an area of opportunity to
strengthen Canada's voluntary sector and improve volunteer engagement
and retention. The VQ aims to do this by aligning six core volunteer types with suitable
Volunteer Canada and Manulife Financial conducted the research in 2010
to better understand today's volunteers and to gather information
organizations can use to better engage volunteers. The report shows
volunteers today are more tech-savvy and mobile than previous
generations. As a result, it is essential for organizations to adapt
their practices to meet the needs of the next generation of volunteers.
Having identified the issues, the focus is now on Building the Bridge. This two-year national campaign addresses the gaps identified in the
research with a suite of digital tools, including the VQ.
The VQ identifies six types of volunteers in Canada: Cameo, Groupie, Juggler, Rookie, Roving Consultant, and Type A. Using the VQ, Canadians can discover their personal volunteer types and then find
volunteer opportunities customized to their type and interests.
Opportunities are generated by the powerful volunteer matching tool,
sponsored by Manulife Financial and developed earlier this year in
collaboration with q media solutions for Getinvolved.ca.
The VQ is intended to serve organizations as well as volunteers. It
provides insight into the characteristics and motivations of
prospective volunteers. This information can help organizations develop
opportunities specifically for the different volunteer types.
The Six Volunteer Types
Cameo volunteers lead unpredictable, ever-changing lives. They shy away
from long-term commitment. Cameos have volunteered in the past, and are
now looking to get involved once again. They appreciate organizations
that are flexible and welcoming of volunteers who seek skill
development. They are also often interested in virtual volunteer
Groupie volunteers thrive on the camaraderie of group volunteer
activities. They like to have fun while still delivering results. They
lead busy lives, and are therefore best suited to short-term volunteer
commitments. Groupies work best in large organizations engaging in
short-term activities or one-day projects.
Jugglers are enthusiastic and autonomous, and want to create their own
volunteer opportunities whenever possible. Their days fill up quickly,
which can make long-term commitment difficult. However, they are still
eager to contribute to their communities. Jugglers are suited to
organizations that offer a wide variety of opportunities, and allow
volunteers to engage in a multitude of activities.
As the name suggests, Rookies are new to the world of volunteering, but
are interested in testing the waters. They're cautious about getting
involved, and can become overwhelmed when seeking opportunities. They
are suited to locally focused organizations with opportunities for
hands-on work that allow Rookies to see the impact of their volunteer
Roving Consultants are pragmatic, independent volunteers who wish to
contribute their specialized skills to organizations. They prefer
one-off opportunities that allow them to work on their own schedules.
Roving consultants gravitate toward organizations that offer specific,
short-term volunteer requests.
Type A volunteers are highly motivated multi-taskers who enjoy adopting
a leadership role in their volunteer work. They are flexible, active
volunteers who wish to contribute to causes that are important to
them. Type A volunteers are drawn to organizations that are structured
SOURCE Manulife Financial
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