New CNW Hispanic network targets additional 41 million Americans



    TORONTO, Jan. 11 /CNW/ - CNW Group clients now have expanded reach into
the U.S. market as a result of acquisitions announced recently by our parent
company, PR Newswire. With the acquisition of Hispanic PR Wire, PR Newswire
has provided CNW privileged use of highly-targeted wire distribution for
Canadians who wish to communicate with the influential, fast-growing U.S.
Hispanic community.
    "A growing number of Canadian companies are seeing the value of expanding
their communications reach to the important U.S. Hispanic market," said Tom
Enright, president and chief executive officer, CNW Group. "With this
acquisition, CNW Group now offers our clients direct access to a population
larger than that of Canada."
    Statistics Canada has recently announced that the current Canadian
population has just surpassed the 33 million mark. The Canadian Hispanic
population is the fifth largest minority language group in this country,
numbering just more than 345,000. By comparison, Hispanics are the largest
minority demographic in the United States, with an estimated population of
41.3 million, or one-eighth of the U.S. population, according to the U.S.
Census Bureau.
    The U.S Census bureau estimates this demographic will grow by more than
1.7 million people each year. U.S. Hispanic purchasing power has surged to
nearly $860 billion USD and is projected to reach $1.2 trillion USD by 2012,
nearly three times the growth of the overall national rate of consumer
purchasing power over the past decade, according to The Selig Center for
Economic Growth at the University of Georgia.
    "The acquisition of Hispanic PR Wire is in line with PR Newswire's
mission to enhance our multicultural services in the U.S. and internationally
through a combination of organic development and acquiring leading companies,"
commented Charles Gregson, chief executive officer, PR Newswire. "Together, PR
Newswire and CNW constitute the most comprehensive global distribution network
for Canadian and international clients."
    CNW Group's highly-skilled Translation Services team can provide expert
translation of English or French news releases into Spanish for distribution
on these new networks.
    CNW Group delivers news releases to all key media points serving Hispanic
Canadians from coast-to-coast.
    Today, the U.S. Hispanic media includes over 30 Associated Press-style
wire services and news syndicates, more than 550 Hispanic TV shows, over
175 Hispanic cable/satellite TV shows, more than 1,000 Hispanic radio station
shows, over 875 Hispanic newspapers, over 625 magazines, and thousands of
Hispanic media web sites. In total, the combined forces of PR Newswire and
Hispanic PR Wire will reach more than 3,000 unique media outlets and websites
that have specific interest in real-time Hispanic news.
    Hispanic PR Wire (http://www.hispanicprwire.com) offers unrivaled
distribution to key Hispanic media and stakeholders that is targeted,
comprehensive and accurate. Through scores of exclusively licensed news
partnerships with many of the nation's leading Hispanic newspapers, magazines
and Internet portals, Hispanic PR Wire offers clients more than 100 online
placements with any geographic distribution.
    PR Newswire's acquisition of Hispanic PR Wire as well that of LatinClips
and Hispanic Digital Network combined with the company's July 2007 purchase of
Notilog, the leading Latin American Spanish- and Portuguese-language
electronic media monitoring and analytics firm, positions PR Newswire as the
unparalleled source of communications services that target the U.S. Hispanic
and Latin American markets.

    Click to view this news release in Spanish:
    http://files.newswire.ca/526/Hispanic.doc

    About CNW Group

    Established in 1960, CNW Group is the Canadian expert in news and
information distribution services for professional communicators. CNW is part
of the International PR Newswire network, reaching news outlets in
135 countries worldwide.
    CNW Group provides electronic distribution, targeting, monitoring,
translation, webcast, broadcast and disclosure services to corporate,
government, association, labour, non-profit and other clients around the
world, helping them to connect with local and global audiences including the
news media, the investment community and the general public.
    CNW Group is co-owned by two news distribution powerhouses: PR Newswire,
based in New York City, USA and PA Group, based in London, UK.





For further information:

For further information: Laurie Smith, Director Marketing and
Communications, CNW Group, (416) 863-5616, laurie.smith@newswire.ca; Rachel
Meranus, VP, Public Relations, PR Newswire, (201) 360-6776,
rachel.meranus@prnewswire.com


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