New chip card launched in Saint-Jérôme - The official launch of the Desjardins chip card is a milestone in the development of payment methods in Québec



    SAINT-JEROME, QC, June 19 /CNW Telbec/ - Today, in Saint-Jérôme,
Desjardins Group officially launched its chip card. The largest financial
institution in Québec has once again confirmed its leadership by implementing
this technological development in payment methods.
    Members of Desjardins caisses in the municipality of Saint-Jérôme are
therefore the first in Québec to benefit from this leading-edge technology to
make transactions with their debit and credit cards. Close to
20,000 Desjardins chip cards are already in circulation. ATMs in the
Saint-Jérôme area, as well as many of the point-of-sale terminals belonging to
local merchants, were adapted for the chip cards.
    "We're very happy to be using this innovative technology that will allow
Desjardins caisse members to make their electronic transactions in an even
more secure way," declared Mr. Jean Yelle, Vice-President of Desjardins Card
Services.
    In all, more than 9 million Desjardins debit and credit cards will
gradually be equipped with microchips. Over the next few years, all of
Desjardins Group's equipment, including the financial cooperative's
2,700 ATMs, will be adapted for this new technology. In addition, over
1,425 caisses/branches and service centres will receive computer upgrades, and
more than 55,000 businesses will have new equipment installed.
    This new card will offer better protection against forgery and fraud of
lost or stolen cards. Since the introduction of the chip card will take place
gradually, new cards will also be equipped with a magnetic stripe so that they
can be used wherever microchip card technology is not yet available.

    About Desjardins Group

    Desjardins Group is the largest integrated cooperative financial group in
Canada, with overall assets of nearly $150 billion, as at March 31, 2008. It
comprises a network of caisses, credit unions and business centres in Québec
and Ontario, and some twenty subsidiary companies in life and general
insurance, securities brokerage, venture capital and asset management, many of
which are active across the country. Drawing on the expertise of its
40,000 employees and the commitment of more than 6,500 elected officers,
Desjardins offers its 5.8 million individual and corporate members and clients
a full range of financial products and services. Its physical distribution
network is complemented by leading-edge virtual access methods. To find out
more, consult www.desjardins.com.




For further information:

For further information: (for journalists only): Nathalie Genest,
Advisor, Information and Media Relations, (514) 281-7275, 1-866-866-7000, ext.
7275, nathalie.genest@desjardins.com


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