New children's entertainment program to draw diverse talents to Centennial College



    TORONTO, Aug. 20 /CNW/ - Building on Toronto's international reputation
as a creative production centre for children's television and online media,
Centennial College's Centre for Creative Communications is launching a unique
post-graduate program in children's entertainment.
    Children's Entertainment: Writing, Production and Management will
commence in January 2009 at the award-winning communications, media and design
campus in mid-town Toronto. Students will hone their creative storytelling
abilities, business skills and production management practices while
developing children's media content.
    "As rapid growth of the children's media industry in Canada and around
the world continues to revolutionize this multi-billion-dollar sector, new
career opportunities are emerging for storytellers and imaginative thinkers,"
says Nate Horowitz, Dean, School of Communications, Media and Design.
    The program was developed by internationally known children's media
professionals such as Joan Lambur, president of Lenz Entertainment, which has
produced titles for Disney, PBS, YTV and Teletoon, and Lawrence S. Mirkin,
producer of Fraggle Rock and many other television programs. The program's
project-based curriculum will be complemented by an eight-week industry field
placement for students.
    "It's a very exciting time in the children's industry both domestically
and internationally," says Lambur. "Now more than ever there is an appetite
for graduates who are both focused and passionate about reaching children
through all media, and I am confident this new children's entertainment
program will provide students with the necessary tools to make a lasting
contribution in the marketplace."
    During the 12-month program, students will learn to create a wide range
of educational and entertaining products - film, TV, books, games and
interactive media - for the rapidly growing children's market.
    "The successful evolution of both art and industry depends on an ability
to take the best of traditional practices while at the same time creating an
environment in which new ideas can break through old ways of thinking in an
intelligent way," Mirkin says.
    For more information about the Children's Entertainment: Writing,
Production and Management program, visit:
centennialcollege.ca/thecentre/childrensentertainment.





For further information:

For further information: Media contact: Paul Koidis, Manager,
Communications, Marketing and Development, pkoidis@centennialcollege.ca, (416)
289-5000, ext. 8609


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