New careers emerging in Canada's digital publishing industry



    TORONTO, Feb. 18 /CNW/ - Despite the global economic downturn, new
technology and consumer media consumption trends have created a host of
employment opportunities in Canada's publishing industry.
    As the Canadian magazine sector rushes to adapt to an online audience,
the shift is fueling a need for technology-savvy professionals who can help
take the publishing sector into a brave new world, says professor Denise Schon
of The Centre for Creative Communications, Centennial College.
    "Traditional magazines are quickly evolving into a multi-platform medium
including not only print, but online with the advent of web 2.0 technologies
and live video streaming," Schon says. "As such, we are seeing our grads
working in a much wider variety of jobs across the magazine industry. Our
program prepares students for that new world."
    The Centre for Creative Communications, Centennial College, has been
offering its unique Book and Magazine Publishing program, known as a
cornerstone of the industry, for more than 30 years. More recently, it
responded to publishers' needs with intensive, new courses in web 2.0 digital
media publishing skills.
    Online audiences have grown by leaps and bounds over the last few years,
and the Canadian publishing sector has been responding to these changes with
various initiatives designed to train a new breed of publishing practitioners.
    "Although we are in a period of big change, readership, including online,
is as solid as it ever was, and magazine companies are well positioned for the
long term," says Mark Jamieson, CEO, Magazines Canada, a leading professional
magazine industry association representing more than 300 of the country's
titles.
    The Centre for Creative Communications, located in midtown Toronto,
offers forward-thinking and creative programs in the areas of art and design,
advertising, public relations, integrated media, journalism and publishing.





For further information:

For further information: Media Contact: Paul Koidis, Manager,           
   Communications, Marketing and Development, pkoidis@centennialcollege.ca,
(416) 289-5000, ext. 8609


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