AIM and TSX: DHX
HALIFAX, June 3 /CNW/ - DHX Media Ltd (AIM & TSX ticker: "DHX"), a
leading independent international producer and distributor of television
programming and interactive content is to co-produce dirtgirlworld with
Australia's mememe productions. DHX Media's production subisidary, DECODE
Entertainment, will co-produce the major new 26 episode half hour series
commissioned by ABC, BBC's preschool channel CBeebies and CBC. The show is
DHX Media's first Canadian/Australian co-production.
DHX Media's distribution subsidiary, DECODE Enterprises, will handle
worldwide distribution and merchandising and licensing rights for the series
excluding the UK, which will be represented by BBC Worldwide, and Australia
which will be represented by mememe productions.
dirtgirlworld is created by Cate McQuillen and Hewey Eustace of mememe
productions Australia who, with Jenny Lalor, will be executive producing the
series alongside DECODE's Steven DeNure, with Beth Stevenson as producer. The
show's distinctive animation style has been pioneered by Hackett Films in
Michael Donovan, Chairman and CEO of DHX Media commented: "We're very
proud to be involved in another excellent international venture, especially
with this winning combination of innovation, stand-out design and a positive
environmental message. dirtgirlworld is a great example of how our production
and distribution divisions are working in concert to develop properties with
ancillary revenue potential."
Steven DeNure, President, DECODE Entertainment said: "We're looking
forward to working with mememe productions who have created a wonderfully
original concept with dirtgirlworld. It's a truly standout show with fantastic
characterization and with ABC, CBeebies and CBC already on board, we have a
strong team in place to take this series to its full potential."
Aimed at older preschoolers, dirtgirlworld is a distinctive blend of
animation, photomontage and illustration that takes the audience to a world
where the real and unreal collide. This music-centric series explores the
natural world and invites the audience to "go get grubby" with Dirtgirl, a
gumboot-wearing girl who grows awesome tomatoes, knows cloud names and drives
a big orange tractor.
Dirtgirl's backyard is full of friends. There's Scrap Boy, her best
friend who's a whiz with junk. There's Grubby with her worm's eye view and
burping bottom, Ken the Weevil, Roger the Rooster and the Chicks, Hayman the
monosyllabic scarecrow, and the Green Thumbs - real kids in real gardens
having fun. Targeting the 3-7 year old market, dirtgirlworld is a celebration
of life in the big world outside.
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of
television programming and interactive content with an emphasis on children,
family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on
the TSX, the Toronto Stock Exchange. DHX Media's production companies, Decode
Entertainment, Halifax Film and Studio B Productions, are the producers or
co-producers of 17 original television series and theatrical releases
currently commissioned for production and maintain a growing library of over
2,200 half-hours of mostly children and youth-oriented television productions.
Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may", "will", "should",
"could", "anticipate", "believe", "plan", "estimate", "potential", "expect",
"intend" and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company's current expectations
and are based on information currently available to Management. These
forward-looking statements are subject to a number of risks, uncertainties,
assumptions and other factors that could cause actual results or events to
differ materially from current expectations, including the matters discussed
under "Risk Factors" contained in the Company's prospectus dated May 12, 2006.
These forward-looking statements are made as of the date hereof, and the
Company assumes no obligation to update or revise them to reflect new events
For further information:
For further information: DHX Media Ltd.: David A. Regan, EVP, Corporate
Development & IR, (902) 423-0260; AIM Nominated Advisors: Grant Thornton
Corporate Finance: Gerry Beaney; Troy MacDonald; +44 (0) 20 7383 5100