New Analyst Report Confirms Cognos as a Leading Performance Management Vendor by Revenue



    Technology Research Firm's Financial Performance & Strategy Management
Software Report Quantifies Cognos' Market Position; Cites Cognos-Owned Applix
For Fastest Growth

    BURLINGTON, MASS., November 5 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX:
CSN), a world leader in business intelligence and performance management
solutions, today announced that the company has the top market share position
among independent pure-play Performance Management companies, based on IDC's
new report Worldwide Financial Performance & Strategy Management Software 2006
Vendor Share. Applix, a leading performance analytics company, acquired by
Cognos October 25, was cited in the report as achieving fastest year over year
revenue growth(1).

    According to IDC, Financial Performance and Strategy Management (FPSM)
software consists of applications that measure, analyze, and optimize
financial and business performance and analytic processes that support
enterprise-wide initiatives typically driven by finance. This includes the
application areas of budgeting and planning, financial consolidation, strategy
management and profitability management. The report shows that of all
independent pure-play BI and performance management-focused vendors, Cognos
has the highest market share based on 2006 revenue(2).

    "Cognos continues to maintain its market position while focusing on the
important elements of delivering a strong FPSM solution and strategy. Three
main themes continue to drive its efforts: standardization and the
requirements for a strong performance management platform; the importance of
complementing an ERP solution with specialized FPSM applications, and
accelerating implementations through the use of performance blueprints," said
Kathleen Wilhide research director of BMP and GRC solutions at IDC. "IDC views
the acquisition of Applix by Cognos very positively - it almost doubles the
number of performance management customers for Cognos, and the Applix
in-memory OLAP engine also strengthens the overall Cognos Business
Intelligence platform. Cognos has the ability to deliver on short-term
requirements and execute on a long-term vision as a focused, independent
performance management company."

    Cognos Financial Performance Management solutions enable enterprises to
continuously align resources and opportunities with strategic objectives while
ensuring cost-effective and sustainable compliance. With offerings that
automate and transform planning, budgeting, forecasting, reporting, and
analysis processes; co-ordinate, control, and automate the close, consolidate,
and reporting process and support analysis and optimization of company
performance, finance can dramatically improve corporate reporting, management
control and decision-making effectiveness across the enterprise.

    "Our market position as the leading pure play, independent performance
management vendor and the fastest growth position attained by Applix in the
IDC report are clear validations of our strategy. Cognos now stands as the
leading Independent Performance Management provider in the market. We are
committed to giving customers equal access to our entire infrastructure,
applications and data sources," said Dave Laverty, chief marketing officer and
senior vice president, Cognos. "This is a great position for us to be in.
Unlike other vendors who are consolidating share and duplicating product
lines, we are committed to providing customers who wrestle with disparate
transaction systems and data sources with a single, elegant software platform
and business focus on performance management."

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on Cognos' Web site at
http://www.cognos.com

    (1) IDC, "Worldwide Financial Performance and Strategy Management
Software 2006 Vendor Shares: Impact of Market Consolidation Frenzy," Doc #
209241, October 2007.

    (2) Ibid.




For further information:

For further information: Cognos, Inc. Connie Costigan, 613-738-1440
Connie.costigan@cognos.com or Lois Paul & Partners Doreen Maciak, 781-782-5832
doreen_maciak@lpp.com or Investor Relations: John Lawlor, 613-738-3503
john.lawlor@cognos.com

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