CALGARY, Aug. 19 /CNW/ - An agreement has been signed between the Calgary
TELUS Convention Centre (CTCC) and the Calgary Hotel Association (CHA) to
market and promote business sales to Calgary from the Meetings, Convention and
Incentive Travel (MC&IT) sector. This new department will be housed at the
Known as the Calgary Destination Sales & Marketing Department, the
objective of the new business unit is to foster economic vitality within
Calgary by promoting the city and area as a prime business travel destination.
This will be achieved through a marketing and sales initiative specifically
targeted at the MC&IT markets.
"We are in the process of hiring key positions for the department and
implementation of our marketing plan," says Marcia Lyons, General Manager,
Calgary TELUS Convention Centre.
"Funding will be provided through the Calgary Hotel Association,
Destination Marketing Fund," notes Joseph Clohessy, President, Calgary Hotel
Association. "We look forward to the success of this initiative and to
providing our industry partners with long term solid business."
An Advisory Committee will be put in place to provide direction on
strategy and key markets within Canada and the United States.
For further information:
For further information: Heather Lundy, Director of Marketing, Calgary
TELUS Convention Centre, (403) 261-8514, firstname.lastname@example.org