Nespresso(R) Partners with The Bay to Launch First Canadian Boutique-in-Shop Locations



    Stemming off the Popular Boutique and Boutique Bar Concepts in Europe,
    Nespresso Expands its Retail Operations in North America

    TORONTO, Dec. 11 /CNW/ - Nespresso - the worldwide pioneer in premium
portioned coffee - celebrates the launch of two new distribution points with
the opening of two Boutique-in-Shop locations at the Bay in Toronto and
Vancouver. This retail expansion gives Canadian consumers the first-ever
opportunity to purchase Nespresso's coffee capsules in store.
    Now open at the Bay in both Toronto and Vancouver, the Canadian Nespresso
Boutique-in-Shop locations include:

    
    -   The Bay, 176 Yonge Street, Toronto, ON M5C 2L7
    -   The Bay, 674 Granville Street, Vancouver, BC V6C 1Z6
    

    While Nespresso machines are widely available at retail locations in
Canada, until now, the Nespresso capsules were only available online at
www.nespresso.com or by calling 1-800-562-1465.
    "Offering our premium coffee capsules at retail locations is a direct
response to consumer demand," said Frederic Levy, President of Nespresso North
America. "While our customers are accustomed to ordering online or by phone,
retail locations allow customers to fulfill their needs immediately -
something Nespresso Club members have been requesting in recent years." Levy
goes on to say, "The Boutique-in-Shop concept is a very popular model
worldwide and we are eager to establish an even stronger brand presence in the
United States and Canada. Looking ahead, we plan to open as many as 40
Nespresso Boutiques in North America by the end of 2011."
    Similar to the company's Boutiques worldwide, The Bay's Boutiques-in-Shop
are staffed with Nespresso Coffee specialists to help guide consumers through
the varied selection of award-winning single-serve coffee machines and 12
Nespresso Premium Blends. The Boutiques-in-Shop will also offer a range of
accessories and Special and Limited Edition coffees and products.
    Sleek and stylish, the Boutique-in-Shop concept offers a warm, inviting
environment in which customers can comfortably peruse Nespresso's full range
of machines and products. Customers will also be able to sample Nespresso's
Premium Blend coffees.
    Nespresso's stylish machines range in price from $259 to $1,099 (CAD). 
Boutique-In-Shop customers are also able to select from a range of
accessories, including limited edition cups and saucers, capsule dispensers,
and travel cases.

    
    The Nespresso Boutique-in-Shop hours of operation are:
        The Bay Toronto
           -  10:00 a.m. to 9:00 p.m. Monday through Friday
           -  8:00 a.m. to 8:00 p.m. on Saturday
           -  12:00 p.m. to 6:00 p.m. on Sunday

        The Bay Vancouver
           -  9:30 a.m. to 7:00 p.m. Monday and Tuesday
           -  9:30 a.m. to 9:00 p.m. Wednesday through Friday
           -  8:00 a.m. to 7:00 p.m. on Saturday
           -  11:00 a.m. to 7:00 p.m. on Sunday
    

    Customers buying a Nespresso machine are automatically enrolled as
members of the Nespresso Club, a personalized customer service and information
network, which provides an abundance of information, advice and specialized
services about coffee, machines, and the Nespresso lifestyle. Club Members can
obtain information either at the Boutique-in-Shop, or by calling
1-800-562-1465 (24-hours/7-days a week) or visiting www.nespresso.com.

    About Nestlé Nespresso S.A.

    Nestlé Nespresso S.A., the worldwide pioneer and market leader in premium
portioned coffee, introduced consumers to the very highest quality Grand Crus
to be enjoyed in the comfort of their own homes, as well as to be savored at
locations outside the home, such as luxury restaurants, cafes, hotels and
offices. What transpired was the creation of the unique Nespresso trilogy, a
unique combination of the world's highest-quality Grand Cru coffees, smart and
stylish coffee machines and second-to-none customer service. The culmination
of these three elements came to be known as the Nespresso Ultimate Coffee
Experience. Headquartered in Paudex, Switzerland with more than 1,700
employees, Nestlé Nespresso S.A. sells products in more than 50 countries
directly to its customers and currently operates more than 79 prestigious
boutiques in key cities around the world. In 2006, it became the fastest
growing company within the Nestlé Group and one of its "billionaire brands,"
having achieved a growth rate of 42 percent and US$950.8 million in revenue. 
For more information, visit www.nespresso.com and www.nespresso-pro.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Greg Eppich, Publicis Consultants, PR, (206)
270-4677; Veronique Grellier, Nespresso North America, (212) 755-0585 x 8716

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