Nelvana Announces the Return of BEYBLADE - The Spinning Top Toy Phenomenon



    BEYBLADE: Metal Fusion to Launch in North America Next Year

    LAS VEGAS, June 2 /CNW/ - LICENSING INTERNATIONAL EXPO - Nelvana
Enterprises, together with d-rights Inc., is thrilled to announce the return
of the internationally successful BEYBLADE toy and programming franchise, with
the introduction of 51 new episodes and a revamped toy line, both to be called
BEYBLADE: Metal Fusion.

    The BEYBLADE series features characters competing for dominance with
their BEYBLADE tops, battling with an evil organization, Dark Nebula. The
original BEYBLADE toy line was a massive hit with boys, often selling out in
stores and attracting thousands of competitors to its tournaments around the
world. It was awarded Toy of the Year in 2002 and 2003.

    BEYBLADE: Metal Fusion will feature 51 new episodes co-produced by
Nelvana and d-rights. Set to launch in North America in Fall 2010, the new
series features a fresh cast of characters that take on the continued battle
between good and evil. The companion toy line is produced by Tomy Company,
Ltd. Hasbro, Inc. has been chosen as the master toy licensee outside of Middle
East and Asia. Hasbro brought the product line successfully to market in the
U.S. and other regions in 2002. Nelvana Enterprises will represent d-rights in
various countries, distributing the TV series internationally, as well as for
merchandising rights and home video.

    The new TV series and toy line have already launched in Japan to great
fanfare. The toys include all the customization features that kids love while
progressing to an all-metal gear system for even more exciting battles.
All-new tournaments for the BEYBLADE Battle Association are planned for North
America.

    "Nelvana is excited to be part of the relaunch of this global toy
phenomenon and to work with our international partners to bring kids this
great updated toy line and new television episodes" said Mark Northwood, Vice
President, Worldwide Licensing, Nelvana Enterprises.

    "We are thrilled to have been chosen for the relaunch of BEYBLADE," said
Derryl DePriest, Hasbro's Vice President of Marketing. "Millions of kids
around the world enjoyed our popular BEYBLADE product line. The innovations
that our designers plan to bring to BEYBLADE tops will offer kids even more
exciting and dynamic ways that they can compete in BEYBLADE battles."

    Representatives from Nelvana Enterprises are at Licensing International
Expo this week in Las Vegas at Booth 2211.

    About Corus Entertainment Inc.

    Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising services, television
broadcasting, children's book publishing and children's animation. The
company's multimedia entertainment brands include YTV, Treehouse, W Network,
CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio
stations including CKNW, CKOI and Q107. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms. A
publicly traded company, Corus is listed on the Toronto (CJR.B) and New York
(CJR) exchanges. Experience Corus on the web at www.corusent.com.

    About Hasbro, Inc.

    Hasbro, Inc. (NYSE:  HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a range
of toys, games and licensed products, from traditional to high-tech and
digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see
how we inspire play through our brands at http://www.hasbro.com. (C) 2009
Hasbro, Inc. All Rights Reserved.

    About d-rights Inc.

    d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one
of the world's biggest general trading company, handling entertainment content
for a variety of Media, offering services in every aspect of content business
including production, rights management, financing and merchandising. Check
our properties at http://www.d-rights.com.





For further information:

For further information: Diana Pitt, Publicist, Nelvana Enterprises,
(416) 530-2801, diana.pitt@corusent.com


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