Primus celebrates one-year anniversary of Telemarketing Guard(tm) service
TORONTO, Sept. 26 /CNW/ - On September 30, Canadians will finally be able
to register their telephone number free of charge with the long-awaited
Canadian Radio-Television and Telecommunications Commission's (CRTC) Do Not
Call list to avoid being contacted by telemarketers.
Primus Telecommunications Canada Inc. (Primus) celebrated the one-year
anniversary of its Telemarketing Guard launch on September 20, 2008.
Telemarketing Guard is a free home phone service feature available exclusively
to Primus Home Phone customers that has dramatically reduced the number of
unsolicited telemarketing calls received by Primus customers.
Telemarketing Guard automatically identifies phone calls from frequent,
mass telemarketers, and can block the call, send the call to voice mail, or
allow the call to proceed depending on the customer's preference.
Telemarketing Guard differs from the Do Not Call Registry by allowing
consumers to be selective about whom they may or may not want to hear from,
versus the all-or-nothing approach of the Do Not Call Registry.
Telemarketing Guard is now screening and blocking more than 1.5 million
unwanted telemarketing calls per month for Primus customers (more than double
the volume it was screening per month in late 2007). A survey conducted in
January 2008 to Primus Home Phone customers found that two thirds of customers
reported receiving fewer telemarketing calls because of Telemarketing Guard.
Ted Chislett, President of Primus Telecommunications Canada is available
for interviews and can comment on:
- The Do Not Call Registry
- The differences between and benefits of Telemarketing Guard versus
the Do Not Call Registry
For further information:
For further information: To arrange interviews or for more information
on Telemarketing Guard and the implications of the Do Not Call Registry,
please contact: Jeannie Tsang, Alison Crocker, Media Profile, (416) 504-8464,