NBA lives on The Score



    
    The Score announces NBA content that includes coverage of over 85 NBA
    games, including 20 Raptors games, contributions by Jerome Williams and
    The Score's signature Court Surfing show
    

    TORONTO, Oct. 22 /CNW/ - Score Media Inc. (TSX: SCR) today announced that
it is the network that will give fans the most NBA content in the country.
With coverage including 20 Raptors games, 40 NBA games, 25 NBA play-off games,
contributions by Jerome Williams and The Score's signature Court Surfing show,
The Score will bring fans the most NBA coverage in Canada this year by
dedicating three nights of primetime coverage per week to NBA basketball.
    Broadcast in high definition on The Score HD, all of the games and
exclusive NBA content will be available on Bell ExpressVu, Cogeco, and Rogers.
    "With over 85 NBA games this season along with our original programming
and our newly formed arrangement with former NBA superstar Jerome Williams,
we'll be giving basketball fans exactly what they want," says David Errington,
Executive Vice-President and Co-Chief Operating Officer, Score Media Inc. "The
Score is seen in Canada as the channel of record when it comes to NBA and
basketball - we have built NBA into our brand since day one and this has now
culminated to bring fans the most NBA content in the country."
    With more Thursday night TNT Double Headers than ever before as well as
adding Jerome Williams as a regular contributor to The Score by making
appearances on Court Surfing, Score in the Morning and Score Tonight, The
Score will be the home for hardcore basketball fans.
    The Score will also bring viewers a full schedule of original
programming, including its signature Court Surfing show featuring two new
hosts, Mark Strong and Sherman Hamilton, which will air at 7:30 on Tuesday
nights. In addition, The Score will air two new shows, NBA Action and NBA XL
hosted by Mark Strong and The Score's own Nikki Reyes. And to top this off,
The Score's Adnan Virk will be courtside for home games with Tim Micallef
named as the in-studio host during Raptor's games.

    
                         2008-2009 SCORE NBA SCHEDULE

    -------------------------------------------------------------------------
    DAY                         TIME             NBA COVERAGE ON THE SCORE(*)
    -------------------------------------------------------------------------
                              OCTOBER
    -------------------------------------------------------------------------
    Wednesday, 10/29          7:00pm             Toronto @ Philadelphia
    -------------------------------------------------------------------------
    Friday, 10/31             7:00pm             Golden State @ Toronto
    -------------------------------------------------------------------------
                             NOVEMBER
    -------------------------------------------------------------------------
    Tuesday, 11/4             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 11/5           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 11/5           7:00pm                  Detroit @ Toronto
    -------------------------------------------------------------------------
    Friday, 11/7              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 11/11            7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 11/12          3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 11/12          7:00pm             Philadelphia @ Toronto
    -------------------------------------------------------------------------
    Friday, 11/14             3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 11/18            7:00pm                  Toronto @ Orlando
    -------------------------------------------------------------------------
    Wednesday, 11/19          3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 11/19          7:30pm                    Toronto @ Miami
    -------------------------------------------------------------------------
    Friday, 11/21             3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 11/25            7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 11/26          3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 11/26          7:00pm                Charlotte @ Toronto
    -------------------------------------------------------------------------
    Thursday, 11/27          10:30pm               New Orleans @ Denver
    -------------------------------------------------------------------------
    Friday, 11/28             3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Sunday, 11/30             9:30pm                Toronto @ LA Lakers
    -------------------------------------------------------------------------
                             DECEMBER
    -------------------------------------------------------------------------
    Tuesday, 12/2             9:00pm                   Toronto @ Denver
    -------------------------------------------------------------------------
    Wednesday, 12/3           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 12/4           10:30pm               San Antonio @ Denver
    -------------------------------------------------------------------------
    Friday, 12/5              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 12/9             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 12/10          3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 12/10          7:00pm                  Indiana @ Toronto
    -------------------------------------------------------------------------
    Wednesday, 12/10         10:30pm                Phoenix @ LA Lakers
    -------------------------------------------------------------------------
    Thursday, 12/11          10:30pm                    Portland @ Utah
    -------------------------------------------------------------------------
    Friday, 12/12             3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 12/16            7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 12/17          3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 12/17          9:30pm          San Antonio @ New Orleans
    -------------------------------------------------------------------------
    Thursday, 12/18           8:00pm              San Antonio @ Orlando
    -------------------------------------------------------------------------
    Thursday, 12/18          10:30pm                 Pheonix @ Portland
    -------------------------------------------------------------------------
    Friday, 12/19             3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Saturday, 12/20           8:30pm              Toronto @ San Antonio
    -------------------------------------------------------------------------
    Tuesday, 12/23            7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 12/24          3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 12/25          12:00pm              New Orleans @ Orlando
    -------------------------------------------------------------------------
    Thursday, 12/25          10:30pm                  Dallas @ Portland
    -------------------------------------------------------------------------
    Friday, 12/26             3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Saturday, 12/27          10:00pm                 Toronto @ Portland
    -------------------------------------------------------------------------
    Tuesday, 12/30            7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 12/31          3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 12/31          7:00pm                   Denver @ Toronto
    -------------------------------------------------------------------------
                              JANUARY
    -------------------------------------------------------------------------
    Friday, 1/2               3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 1/6              7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 1/7            3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 1/7            9:00pm                     Miami @ Denver
    -------------------------------------------------------------------------
    Friday, 1/9               3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 1/13             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 1/14           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 1/14           9:00pm            LA Lakers @ San Antonio
    -------------------------------------------------------------------------
    Thursday, 1/15            8:00pm                Cleveland @ Chicago
    -------------------------------------------------------------------------
    Thursday, 1/15           10:30pm                   Phoenix @ Denver
    -------------------------------------------------------------------------
    Friday, 1/16              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Monday, 1/19              2:00pm                  Toronto @ Atlanta
    -------------------------------------------------------------------------
    Tuesday, 1/20             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 1/21           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 1/22            8:00pm                   Boston @ Orlando
    -------------------------------------------------------------------------
    Thursday, 1/22           10:30pm             Washington @ LA Lakers
    -------------------------------------------------------------------------
    Friday, 1/23              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 1/27             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 1/28           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 1/29            8:00pm                Cleveland @ Orlando
    -------------------------------------------------------------------------
    Thursday, 1/29           10:30pm              San Antonio @ Phoenix
    -------------------------------------------------------------------------
    Friday, 1/30              3:30pm                            NBA Action
    -------------------------------------------------------------------------
                             FEBRUARY
    -------------------------------------------------------------------------
    Sunday, 2/1              12:00pm                  Orlando @ Toronto
    -------------------------------------------------------------------------
    Tuesday, 2/3              7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 2/4            3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 2/5            10:30pm                      Dallas @ Utah
    -------------------------------------------------------------------------
    Friday, 2/6               3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 2/10             8:00pm                Toronto @ Minnesota
    -------------------------------------------------------------------------
    Wednesday, 2/11           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 2/12            7:00pm                    Miami @ Chicago
    -------------------------------------------------------------------------
    Thursday, 2/12            9:30pm                    Boston @ Dallas
    -------------------------------------------------------------------------
    Friday, 2/13              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 2/17             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 2/18           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 2/19            8:00pm              San Antonio @ Detroit
    -------------------------------------------------------------------------
    Thursday, 2/19           10:30pm                      Boston @ Utah
    -------------------------------------------------------------------------
    Friday, 2/20              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 2/24             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 2/25           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 2/26            8:00pm                Cleveland @ Houston
    -------------------------------------------------------------------------
    Friday, 2/27              3:30pm                            NBA Action
    -------------------------------------------------------------------------
                               MARCH
    -------------------------------------------------------------------------
    Sunday, 3/1               9:00pm                   Toronto @ Dallas
    -------------------------------------------------------------------------
    Tuesday, 3/3              7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 3/4            3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 3/5             8:00pm               Dallas @ New Orleans
    -------------------------------------------------------------------------
    Thursday, 3/5            10:30pm                  Portland @ Denver
    -------------------------------------------------------------------------
    Friday, 3/6               3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 3/10             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 3/11           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Thursday, 3/12            8:00pm            LA Lakers @ San Antonio
    -------------------------------------------------------------------------
    Friday, 3/13              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 3/17             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 3/18           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 3/18           9:30pm                  Detroit @ Houston
    -------------------------------------------------------------------------
    Friday, 3/20              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 3/24             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 3/25           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 3/25          10:30pm                     Utah @ Phoenix
    -------------------------------------------------------------------------
    Wednesday, 3/25           7:00pm                Milwaukee @ Toronto
    -------------------------------------------------------------------------
    Friday, 3/27              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 3/31             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
                               APRIL
    -------------------------------------------------------------------------
    Wednesday, 4/1            3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 4/1           10:00pm                  Houston @ Phoenix
    -------------------------------------------------------------------------
    Thursday, 4/2             8:00pm             Cleveland @ Washington
    -------------------------------------------------------------------------
    Thursday, 4/2            10:30pm                      Utah @ Denver
    -------------------------------------------------------------------------
    Friday, 4/3               3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 4/7              7:00pm                  Atlanta @ Toronto
    -------------------------------------------------------------------------
    Wednesday, 4/8            3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 4/8            9:30pm                      Utah @ Dallas
    -------------------------------------------------------------------------
    Thursday, 4/9             8:00pm             Philadelphia @ Chicago
    -------------------------------------------------------------------------
    Thursday, 4/9            10:30pm                 Denver @ LA Lakers
    -------------------------------------------------------------------------
    Friday, 4/10              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 4/14             8:00pm              Boston @ Philadelphia
    -------------------------------------------------------------------------
    Tuesday, 4/14            10:30pm                   Utah @ LA Lakers
    -------------------------------------------------------------------------
    Wednesday, 4/15           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Wednesday, 4/15           7:00pm                  Toronto @ Chicago
    -------------------------------------------------------------------------
    Wednesday, 4/15          10:30pm                  Denver @ Portland
    -------------------------------------------------------------------------
    Friday, 4/17              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 4/21             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 4/22           3:30pm                                NBA XL
    -------------------------------------------------------------------------
    Friday, 4/24              3:30pm                            NBA Action
    -------------------------------------------------------------------------
    Tuesday, 4/28             7:30pm                         Court Surfing
    -------------------------------------------------------------------------
    Wednesday, 4/19           3:30pm                                NBA XL
    -------------------------------------------------------------------------

    (*)3 more non-Raptors games and play-off games to be added
    

    About Score Media Inc.

    Score Media Inc. (TSX: SCR) is a media company committed to delivering
interactive and authentic sports entertainment. Created in 1997 in response to
the growing desire for increased participation in the consumption of sports,
Score Media has now established itself as the home for hardcore sports fans.
Score Media's main asset, The Score Television Network, is a national,
specialty television service providing sports, news, information, highlights
and live event programming in more than 6.4 million homes across Canada. Score
Media also operates Hardcore Sports Radio, a satellite radio network available
across North America on SIRIUS Satellite Radio, and other interactive assets
including theScore.com, ScoreMobile and Score Poker. Growing from a team of 60
in 1997 to over 220 employees in 2008, Score Media is a revolutionizing
interactive media company.

    %SEDAR: 00003035E




For further information:

For further information: Sharon Lassman, Director, Communications, Score
Media Inc., (416) 977-6787 x2217, slassman@scoremedia.com

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