VANCOUVER, Aug. 11 /CNW/ - Broadbandtv Corp. is teaming with the National
Basketball Association (NBA) to enhance the League's presence on YouTube.
Utilizing YouTube's platform tools, Broadbandtv will work with the NBA
throughout the year to further expand NBA content that is available on
YouTube, while assisting the League with placement of new video highlights.
"The NBA is the premier sports property on YouTube," said Shahrzad
Rafati, CEO of Broadbandtv Corp., "We are excited about working with the
league to further engage fans on YouTube."
The NBA Channel on YouTube was originally launched in February 2007, and
to date more than 292 million video have been viewed by fans. Overall, the
channel is the most popular for sports, and one of the most popular overall,
Broadbandtv is a media & technology company that specializes in the
aggregation, optimization, protection and monetization of video content via
Internet Protocol (IP).
By returning intellectual property rights back to its rightful owner,
BBTV puts content owners back in control of their legally owned content and
monetize such media assets accordingly. With rights to a library of over
20,000 titles, BBTV creates compelling distribution opportunities for its
content partners and income generation opportunities for its network and
For further information:
For further information: Lewis Ball - Broadbandtv Corp., Tel: (604) 288-
2704, Email: firstname.lastname@example.org