NBA and Bell Canada offer daily NBA video highlights via Sympatico / MSN web portal and Bell Mobility phones



    TORONTO, Ontario and NEW YORK, New-York, Feb. 14 /CNW Telbec/ - The
National Basketball Association today announced it has entered into a
relationship with Bell Canada to deliver daily NBA video highlights and other
personalized content via the Sympatico / MSN web portal and Bell Mobility
mobile phones.
    This marks the first time Bell customers in Canada will have the ability
to view such content using broadband and mobile phones. The non-exclusive
relationship also represents the first such digital content agreement that the
NBA has entered into with a Canadian company
    NBA fans can access the Sympatico / MSN portal at
www.sports.sympatico.msn.ca for select daily video highlights of NBA games
during the regular season and weekly video of the top 10 plays. In addition,
Bell Mobility clients will be able to access video highlights of post-season
games, NBA team, league and player wallpaper, and receive text alerts of
breaking NBA news.
    "Providing our fans with access to NBA action across digital platforms is
essential as our worldwide popularity continues to grow," said Attila Gazdag,
NBA Senior Vice President, Global Media Distribution. "Teaming with Bell will
give NBA fans across Canada the ability to connect with their favourite teams
and players on their personal computers or on the go."
    "Bell continues to deliver new and innovative digital entertainment
across our growth services platforms, including Sympatico / MSN, the most
popular web portal in Canada," said Kevin Crull, President, Bell Residential
Services. "Working with the NBA to deliver personalized sports content is
another way Bell is adding value to its expanding line-up of digital
entertainment, including video, news, sports, entertainment, music and games."

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information about Bell, please visit www.bell.ca.
For information about BCE, please visit www.bce.ca.

    About the NBA

    The NBA, founded in 1946, is a global sports and entertainment brand that
features 30 teams in the United States and Canada. During the 2007-08 season,
the NBA will distribute games and programming to 215 countries and territories
in 41 languages. The league's worldwide reach can also be seen with 76
international players from 30 countries and territories on NBA rosters.
Domestically, the NBA broadcasted 142 games on national television last season
on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the fourth
consecutive season.
    NBA TV, launched in 1999 as the first 24-hour television channel created
and operated by a professional sports league, is distributed to 80 countries.
NBA merchandise is sold in more than 100,000 stores in 100 countries on six
continents; NBA.com gets more than half of its visitors from outside the
United States.
    NBA Cares is the league's social responsibility initiative that builds on
the NBA's long tradition of addressing important social issues in the United
States and around the world. Through this umbrella program, the NBA, its teams
and players have committed to donating $100 million to charity, providing a
million hours of hands on service to the community and creating 250 places
where kids and families can live, learn or play. NBA Cares works with
internationally-recognized youth-serving programs that support education,
youth and family development, and health-related causes, including: UNICEF;
the Make-A-Wish Foundation and the Global Business Coalition on HIV/AIDS,
Malaria and Tuberculosis.




For further information:

For further information: For media inquiries: Dan MacKenzie, NBA, (416)
364-0938, dmackenzie@nba.com; Jason Laszlo, Bell Media Relations, (416)
581-3311, 1 888 482-0809, jason.laszlo@bell.ca

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