NAVIGON Unveils Fresh Approach to Map Updates



    
    NAVIGON's FreshMaps provides users with three years of quality map updates
    

    HANNOVER, Germany and CHICAGO, March 4 /CNW/ -- CeBIT -- NAVIGON, the
fastest growing brand in GPS navigation in North America, today announced a
bold solution to a conundrum that is as old as the consumer GPS category
itself: how to provide consumers regular, easy access to quality map updates.
    NAVIGON's convincing response to the dilemma is FreshMaps, a new service
that ensures NAVIGON GPS devices stay accurate and viable over the long haul
by allowing users to download up to 12 map updates in three years. NAVIGON
FreshMaps is available for all NAVIGON 7100, 5100, and 2100/2120 series
devices and can be purchased online and at major North American retail outlets
for $79.99 (MSRP).
    In the GPS category, where devices are only as accurate as the data that
drives them, the question of providing consumers with map updates has long
been an issue. Where some GPS device makers sell ad hoc single map updates and
others offer more frequent -- but unverified -- maps that are updated by user
communities, NAVIGON's FreshMaps uses trusted, field-verified, and
quality-controlled map and POI updates. The service is designed to balance
quality with quantity.
    "Industry figures suggest the road network changes 15 to 20 percent
annually. POI data is even more turbulent. FreshMaps is designed to provide
users peace of mind by giving them regular access to quality map and POI
updates," said Andreas Hecht, NAVIGON's President for the Americas. "FreshMap
updates are field-verified, road-tested, and quality-controlled at the source.
NAVIGON's solution is to provide our customers what they want: regular,
quality map updates that are easy to access."
    NAVIGON's FreshMaps is based on data from NAVTEQ, the GPS industry's
leading digital map data provider. NAVTEQ field geographers painstakingly
profile each road link with 262 attributes to ensure data reflects real world
conditions. NAVTEQ implements more than 600,000 changes to its digital maps
every day -- and more than 150 million changes a year. NAVTEQ maps are used
more than 100 million times every day by consumers using online map, wireless
automotive, consumer device, fleet, and governmental GPS systems.
    Activating NAVIGON's FreshMaps is easy and only takes a few minutes.
Customers simply can go to http://www.navigon.com/freshmaps to download a new
map onto their NAVIGON GPS navigator every three months. FreshMaps is set to
hit shelves in April 2008.
    
    About NAVIGON
    
    NAVIGON INC. is one of the world's leading providers of navigation
products and software solutions. NAVIGON makes its own navigation brand
consumer products and creates software solutions for OEM customers operating
in personal navigation, wireless, and automotive sectors. Founded in 1991,
NAVIGON employs more than 400 people in Europe, North America, and Asia. For
more information, visit http://www.navigon.com or
http://www.experiencenavigon.com.




For further information:

For further information: Peg Herbst, Director, Marketing Communications
of  NAVIGON INC., +1-312-268-1507, peg.herbst@navigon.com; or Todd Witkemper
of  Edelman, +1-312-233-1369, todd.witkemper@edelman.com, for NAVIGON INC. Web
Site: http://www.navigon.com

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