- Leader in Corporate Environmental Consciousness Supports Programs Aimed
at Amazon Youth -
ARLINGTON, Va., Nov. 21 /CNW/ -- Nature's Path, North America's No. 1
organic cereal manufacturer, has awarded a $100,000 grant from its EnviroFund
to the Amazon Conservation Team (ACT), enabling the environmental group to
expand its educational and cultural programs focused on the children of the
Since 1999, Nature's Path Foods has set aside 1% of sales annually from
its EnviroKidz-branded products for the EnviroFund. EnviroFund grants support
programs dealing with endangered species, habitat conservation and
environmental education for kids around the globe.
"It is our belief that by supporting groups committed to environmental
and species conservation and education, we are helping to ensure that our
children will grow up in an abundantly diverse, sustainable and healthy
world," said Nicola Shaw, EnviroKidz Brand Manager.
With this grant, ACT can expand its signature initiative, "Shamans and
Apprentices" (whereby elder shamans of the indigenous tribes in the region
pass on their knowledge of medicinal plants and healing rituals to
apprentices), to now include grammar school-age children within the villages.
Concurrently, ACT will continue to work with the EnviroKidz program to provide
engaging materials for children throughout North America to learn about the
Amazon. This grant also represents an expansion of Nature's Path's support of
ACT's efforts in the Amazon, a partnership initiated in 2001.
"The work of the Amazon Conservation Team embodies the values and goals
of Nature's Path," said Arran Stephens, founder and president of the organic
food pioneer. "We strive to be environmentally responsible. That's why we are
proud to support ACT in its efforts to protect the Amazon rainforest by
supporting those who depend upon these critical ecosystems."
The EnviroKidz initiative was created by Nature's Path to connect
children with the environment through the Web and special promotions
associated with the company's organic breakfast cereals. One of these
breakfast products, Amazon Flakes, also highlights the Amazon Conservation
Team, with ACT information on the back of each box.
"With this generous grant from Nature's Path, we can further touch the
youngest among the Amazonian tribes, helping them to learn the wisdom of their
elders and, simultaneously, fostering a greater sense of pride in their
culture," said Mark J. Plotkin, president and co-founder of the Amazon
Founded in 1985, Nature's Path Organic Foods is headquartered in
Richmond, British Columbia and employs over 300 people at its four facilities
in Canada and the United States. The privately held, family-owned company
produces breakfast foods, snacks and pasta sold in specialty foods stores and
retailers in 40 countries around the world. The company's innovative brands
include EnviroKidz(R), Weil by Nature's Path, and Optimum(R). Visit Nature's
Path online at http://www.naturespath.com.
Founded in 1996, the Amazon Conservation Team is based in Arlington, VA;
its heart, however, is in its range of programs implemented in the rainforest
regions of Brazil, Suriname and Colombia. With 90 percent of its resources in
the Amazon, ACT was recently cited by a noted charity evaluator as one of the
most fiscally efficient and effective environmental organizations in the U.S.
For more information on ACT, visit the Web site at http://www.amazonteam.org.
For further information:
For further information: Dewey Blanton of August, Lang & Husak for
Amazon Conservation Team, +1-301-657-2772, firstname.lastname@example.org Web Site: