Naturally Advanced Technologies Reports Granting Incentive Stock Options



    PORTLAND, Jan. 21 /CNW/ - Naturally Advanced Technologies Inc. (NAT,
OTCBB: NADVF, TSXV: NAT), a pioneer in commercializing the use of bast fibers
including industrial hemp for use in casual apparel, performance yarns,
industrial filters and absorbent pulp and paper products, granted 580,500
incentive stock options at an exercise price of US$1.12 per share to certain
directors, officers, employees, consultants and advisory council members of
the company. Standard compliance procedures of the TSX Venture Exchange
require press release notice of the grant.
    The stock options are subject to vesting provisions and the terms and
conditions of the company's 2008 Fixed Share Option Plan (reserving 6,058,766
shares). The options carry a three-year term and expire on Jan. 11, 2012.

    About Naturally Advanced Technologies, Inc.

    Naturally Advanced Technologies Inc. is committed to unlocking the
potential of renewable and environmentally sustainable biomass resources from
hemp and other bast fibers. The Company, through its wholly owned subsidiary,
Crailar Fiber Technologies Inc., is developing proprietary technologies for
production of bast fibers, cellulose pulp, and their resulting by-products, in
collaboration with Canada's National Research Council and the Alberta Research
Council. CRAILAR(R) technology offers cost-effective and environmentally
sustainable processing and production of natural, bast fibers such as hemp and
flax, resulting in increased performance characteristics for use in textile,
industrial, energy, medical and composite material applications. The Company
is also a provider of sustainable, environmentally friendly fibers and fabrics
through its apparel division HTnaturals. Founded in 1998 in response to the
growing demand for environmentally friendly, socially responsible clothing,
the Company adheres to a "triple bottom line" philosophy, respecting the human
rights of employees, the environmental impact of the Company's operations and
fiscal responsibility to its shareholders. See www.naturallyadvanced.com

    
    Neither the TSX Venture Exchange nor any regulatory authority accepts
    responsibility for the adequacy or accuracy of this news release.
    

    Forward Looking Statement Disclaimer

    This news release includes certain statements that may be deemed
"forward-looking statements". All statements in this news release, other than
statements of historical facts, are forward-looking statements.
Forward-looking statements or information are subject to a variety of risks
and uncertainties which could cause actual events or results to differ from
those reflected in the forward-looking statements or information and
including, without limitation, risks and uncertainties relating to: any market
interruptions that may delay the trading of the Company's shares,
technological and operational challenges, needs for additional capital,
changes in consumer preferences, market acceptance and technological changes,
dependence on manufacturing and material supplies providers, international
operations, competition, regulatory restrictions and the loss of key
employees. In addition, the Company's business and operations are subject to
the risks set forth in the Company's most recent Form 10-KSB, Form 10-QSB and
other SEC filings which are available through EDGAR at www.sec.gov. These are
among the primary risks we foresee at the present time. The Company assumes no
obligation to update the forward-looking statements.





For further information:

For further information: Investor Contact: Kirsten Chapman, Cathy
Mattison, Lippert/Heilshorn & Associates, (415) 433-3777,
ir@naturallyadvanced.com; Media Contact: Summer Facchini, Black Lab
Communications, (503) 830-5983, summer@blacklabcomm.com

Organization Profile

CRAiLAR Technologies Inc.

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