Naturally Advanced Technologies announces the extension of its sales partnership into COSTCO USA.



    PORTLAND, OR, Aug. 18 /CNW/ - Naturally Advanced Technologies Inc.
(OTCBB: NADVF), today announced the signing of a new Special Event
distribution agreement with COSTCO USA, through its wholly-owned subsidiary,
HTnaturals Apparel Corp.
    Under the terms of the agreement, HTnaturals is recognized as an Approved
Vendor for Costco USA and will be commencing a series of road show events
beginning in Q4 2008 at select COSTCO USA locations. These events will
showcase HTnaturals environmentally sustainable hemp, bamboo, organic cotton
and soy blended apparel.
    "We are very pleased to continue to grow our relationship with COSTCO,"
said Jason Finnis, COO of Naturally Advanced and the founder of HTnaturals.
"Having run a successful program with COSTCO Canada, we are looking forward to
extending that same expertise to COSTCO USA, adding our comfortable and
eco-friendly products to their diverse and exclusive apparel selections."
    After the successful rollout of the HTnaturals program through a similar
Special Event distribution agreement at COSTCO Canada, COSTCO Wholesale
Corporation has decided to extend the program into its US-based stores.
    With over 100,000 employees in over 390 locations, COSTCO USA is a
leading membership-based warehouse retailer with one of the largest and most
exclusive product category selections found under one roof. COSTCO USA is
known for carrying top quality national and regional brands, with 100%
satisfaction guaranteed.
    HTnaturals clothing is expected to be available in select COSTCO USA
outlets beginning in Q4 2008.

    ABOUT Naturally Advanced Technologies, Inc.

    Naturally Advanced Technologies Inc. is committed to unlocking the
potential of renewable and environmentally sustainable biomass resources from
hemp and other bast fibers. NAT, through its wholly owned subsidiary Crailar
Fiber Technologies Inc., is developing proprietary technologies for production
of bast fibers, cellulose pulp, and their resulting by-products, in
collaboration with Canada's National Research Council and the Alberta Research
Council. CRAILAR(R) technology offers cost-effective and environmentally
sustainable processing and production of natural, bast fibers such as hemp and
flax, resulting in increased performance characteristics for use in textile,
industrial, energy, medical and composite material applications. The Company
is also a provider of sustainable, environmentally friendly fibers and fabrics
through its apparel division HTnaturals. Founded in 1998 in response to the
growing demand for environmentally friendly, socially responsible clothing,
NAT adheres to a "triple bottom line" philosophy, respecting the human rights
of employees, the environmental impact of the Company's operations and fiscal
responsibility to its shareholders. www.naturallyadvanced.com

    Forward Looking Statement Disclaimer

    This press release includes certain statements that may be deemed
"forward-looking statements". All statements in this release, other than
statements of historical facts that address commencement of trading of NAT's
Shares on the TSX-V, technology, and activities of NAT are forward-looking
statements. Forward-looking statements or information are subject to a variety
of risks and uncertainties which could cause actual events or results to
differ from those reflected in the forward-looking statements or information,
including, without limitation, risks and uncertainties relating to: any market
interruptions that may delay commencement of trading of NAT's Shares on the
TSX-V, technological and operational challenges, needs for additional capital,
changes in consumer preferences, market acceptance and technological changes,
dependence on manufacturing and material supplies providers, international
operations, competition, regulatory restrictions, and the loss of key
employees. In addition, the Company's business and operations are subject to
the risks set forth in the Company's most recent Form 10-KSB, Form 10-QSB and
other SEC filings which are available through EDGAR at www.sec.gov. These are
among the primary risks we foresee at the present time. The Company assumes no
obligation to update the forward-looking statements.





For further information:

For further information: Investor Contact: Toby Reid, Investor
Relations, Naturally Advanced Technologies Inc., (604) 683-8582 x107,
ir@naturallyadvanced.com; Media Contact: Summer Facchini, Black Lab
Communications, (503) 830-5983, summer@blacklabcommunications.com

Organization Profile

CRAiLAR Technologies Inc.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890