NATIONAL Public Relations Fortifies to Meet Rapidly Evolving Business Landscape



    TORONTO, Oct. 3 /CNW/ - NATIONAL Public Relations has made two senior
appointments to support clients' success in an increasingly complex business
environment, National Managing Partner John Crean announced today.
    These senior communications consultants, whose appointments are effective
immediately, will support NATIONAL's clients across Canada and in London and
New York:

    
    -   Ben Chin - Vice President, Media Strategy - helps clients navigate
        changes in traditional and new media, that require more sophisticated
        strategies to educate, influence and persuade consumers, employees,
        shareholders and citizens.

    -   Carolyn Ray - Vice President, Employee Engagement - offers clients
        insights and counsel to address the internal implications of change
        and the vital role employees play in business performance, including
        the competition to attract and retain the most talented people.
    

    "The needs of NATIONAL's clients are evolving in response to
globalization, changing demographics, business concentration, demands for
greater transparency and accountability, and the expectations of civil society
empowered by online media," Crean said. "Carolyn and Ben's arrival builds
significantly on NATIONAL's ability to offer senior business leaders new
insights, new expertise and new strategies that will help them compete more
effectively today and in the future."
    Carolyn Ray joins NATIONAL from the brand consultancy Interbrand, where
she led the global Internal Brand Engagement practice. Previously, she used
her experience in internal communications, marketing, and training at a
Toronto-based software company and as Vice President of a national public
relations agency. She has also worked extensively in the public sector.
    Carolyn's role is to collaborate with communications, human resources and
senior management teams to create and implement high-impact programs that
optimize workforce engagement, particularly in times of change. Carolyn will
leverage her understanding of organizational culture, analytics,
communications and human resources to drive more creative and strategic
approaches to internal communications that inspire and motivate employees to
deliver on business goals.
    Ben Chin joins NATIONAL from the Office of the Ontario Premier, where he
served as Senior Media Adviser to Dalton McGuinty. Ben's experience as a
television journalist includes guest-hosting CBC's The National, and anchoring
at CBC Newsworld, Ben also reported as Atlantic Bureau Chief for CTV National
News and, earlier, at Toronto's Citytv.
    Ben's role is to provide strategic advice to help clients navigate
traditional and online media more effectively, identify opportunities to
achieve business objectives through effective media relations, offer
sophisticated communications training for various audiences, and to provide
issues and crisis management.
    "Adding Carolyn and Ben reflects our firm's belief that public relations
consulting is fundamentally evolving and that the industry and our firm must
offer new areas of specialization to ensure our clients are ready for future
business challenges," Crean said. "We will be making additional announcements
demonstrating NATIONAL's commitment to bring clients best practices, creative
approaches, and flawless execution."

    About NATIONAL

    NATIONAL is the largest public relations consultancy in Canada and was
chosen among the top 10 public relations firms in the world for corporate and
social responsibility and the only one in Canada. NATIONAL has offices in
Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, New York
and London, as well as an interest in MT&L/NATIONAL in Halifax and Saint John.
    The firm offers corporate communications, investor relations, public
affairs, marketing, technology, healthcare communications and employee
engagement services to a broad range of leading corporate, government and
institutional clients. Internationally, the firm is affiliated with
Burson-Marsteller.
    NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal,
which also owns another Canadian public relations leader, Cohn & Wolfe/Canada,
with offices in Calgary, Toronto, Montreal and an affiliation with the
worldwide Cohn & Wolfe network. RES PUBLICA also holds a significant interest
in Global Public Affairs, the leader in government relations in Canada, with
offices in Calgary, Toronto and Ottawa.





For further information:

For further information: to arrange interviews or for high resolution
photos, please contact: Jamie Jo Alton, NATIONAL Public Relations, (416)
848-1370, jalton@national.ca


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