National 'Do Over Day' is February 26



    
    Poll finds 28% of Canadians regret missed opportunity to connect with
    attractive stranger
    

    TORONTO, Feb. 25 /CNW/ - Tomorrow is Do Over Day, the day when every
Canadian gets a chance to do over anything good to do with love, family,
sensuality, travel, social life, etc., or on the darker side, career-ending
blunders, socially suicidal moves, immoral or criminal acts or pretty much
anything falling under the heading 'regrettable.'
    After convening "thousands" of focus groups, Toronto media buying firm
Wills & Co. discovered that Canadians really need a day of redemption for
things they've gotten wrong to set them right again, but also to re-live the
good experiences.
    What would you do over if you could?
    That's what an Angus Reid poll set out to answer when it surveyed 1,000
Canadians nationally. The results are in, and among the most titillating are
the 28% who said the number-one thing they'd do over differently is engage an
attractive stranger who smiled flirtatiously at them in a public place. Less
surprising is the top choice that 50% said they'd do over the same way:
Revisiting an exotic land.

    
    Also making the top ten do over list in the "righting the wrongs" category
were:

    -   Botching a job interview - 23%
    -   Sending a threatening, mocking or stalking email - 19%
    -   Owning a lame vehicle, such as a minivan - 8%

    Within the "reliving the right" category were these revelations:

    -   Falling in love for the first time again - 39%
    -   Becoming skilled at an activity they never thought they could
        master - 33%
    -   Enjoying an unforgettable meal - 27%
    -   20% of Albertans regret insulting spouses in public
    

    Three men to every one woman would do over a drunken speech they
regretted making, while Manitobans and Saskatchewanians expressed no desire to
do over their mullets or other hairstyles ridiculed by peers. In Alberta, 20%
of interviewees said they'd do over unpleasant remarks they'd uttered in
public about their spouses, the highest number of any province.
    When asked how many do overs they'd like to have, 48% said 2 to 5, while
a surprising 19% answered none.

    It's a national holiday

    "Do Over Day is a chance to redeem all the wrongs you've done, while
celebrating the things you've gotten right in life," said Jeff Wills of Wills
& Co. "You just need to visit the website to see that Canadians are begging
for a Do Over Day. Because of the massive thumbs up this idea has received
nationally, we'd love to see Do Over Day go global," said Wills, adding: "And
we urge all Canadians to write Prime Minister Harper demanding that this
auspicious time be declared a paid national holiday in perpetuity."
    The website www.dooverday.ca contains videos, e-cards, questionnaires,
advice & suggestions and other information about Do Over Day. Many Do Overs
have already been posted ranging from the first kiss, to getting a tattoo or
waiting to have sex.
    Visit www.dooverday.ca for more information.

    
    (*) From January 30 to January 31, 2009, Angus Reid Strategies conducted
        an online survey among a randomly selected, representative sample of
        1,001 adult Canadians. The results have been statistically weighted
        according to Statistics Canada's most current education, age, gender
        and region Census data to ensure a representative sample of the
        entire adult population of Canada. Discrepancies in or between totals
        are due to rounding.
    





For further information:

For further information: Peter Turkington, (905) 901-9218,
peter@peterturkington.com; or Paula Lash, (416) 655-5555, paula@splashpr.ca

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