MONTREAL, Sept. 30, 2013 /CNW Telbec/ - Clients of National Bank Direct
Brokerage (NBDB) are the most satisfied self-directed investors in
Canada, according to a study by marketing information firm J.D. Power.
NBDB's ranking is all the more enviable, because the popularity of
brokerage services for self-directed investors continues to grow in
Canada. The percentage of investors who only have an account with an
online brokerage firm rose from 21% in 2012 to 33% in 2013, according
to the study.
"We are delighted with this result, as it is an accurate reflection of
our long-term vision. We want to offer Canadian investors a
comprehensive, flexible and competitive direct brokerage solution. To
do so, we are focusing on building close relationships with our clients
and enhancing our team's abilities," explained National Bank Direct
Brokerage President Nancy Paquet.
According to J.D. Power, brokerage firms must offer a user-friendly
interface and functions that meet the needs of their online clients.
"We have just completed an in-depth revamp of nbdb.ca, to make our website easier to use and to enhance our Education Centre.
The site now includes a personalized path, educational videos and
content that is tailored to the profile of self-directed investors,"
added Ms. Paquet.
The marketing information firm, which compiled responses from 3,089
self-directed investors in May and June, concluded that NBDB stands out
from the other companies in this highly competitive industry in terms
of interaction, account information and account offerings.
National Bank Direct Brokerage offers a multitude of financial products
and investment tools that allow self-directed investors to carry out
trades in the way that suits them best, whether via the trading site,
optimized mobile site, automated telephone system or with a
representative over the telephone. NBDB is present across Canada, and
employs 100 securities representatives to serve its more than 130,000
clients, and has total assets in excess of $12 billion.
Visit either our full site at nbdb.ca or the mobile version at m.nbdb.ca today.
About National Bank Direct Brokerage
National Bank Direct Brokerage is a wholly owned subsidiary of National
Bank of Canada. National Bank Direct Brokerage offers no advice and
makes no investment recommendations. The client alone is responsible
for the financial consequences of his or her investment decisions.
National Bank Direct Brokerage is a member of the Canadian Investor
About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada
(www.nbc.ca) together with its subsidiaries, forms one of Canada's leading
integrated financial groups, and has been named among the 20 strongest
banks in the world by Bloomberg Markets. The Bank has close to 20,000
employees and is widely recognized as a top employer. Its securities
are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's
activities via social media and learn more about its extensive
community involvement at clearfacts.ca and commitment.nationalbank.ca.
SOURCE: National Bank of Canada
For further information:
(The telephone number provided below is for the exclusive use of journalists and other media representatives.):
Chief Advisor - Public Affairs