National acquires Desjardins Design Marketing



    MONTREAL, March 5 /CNW Telbec/ - NATIONAL Public Relations Inc. announces
that it has acquired Desjardins Design Marketing inc., a graphic design studio
recognized for its expertise and experience in the corporate and institutional
sectors. The Desjardins Design team will be integrated into NATIONAL's
Montreal office and will continue to be managed by Charles Desjardins, who has
worked in graphic design for 20 years and founded his company in 1993.
    "This acquisition will allow us to expand the communications services we
offer, primarily in the production of annual reports and corporate brochures,
branding, and Web site and logo design," said Marc Sévigny, managing partner
of NATIONAL in Montreal. "Desjardins Design's expertise is a perfect
complement to that of NATIONAL. All of our clients will benefit from the
creativity, attention to detail and execution excellence that exemplify the
work of Charles Desjardins and his team."
    Over the years, Desjardins Design has produced more than 100 annual
reports for corporations and institutions in a broad range of sectors. The
team excels in both the efficient management of large-scale endeavours and in
the flawless execution of the most demanding and specialized projects. Like
NATIONAL, Desjardins Design has acquired extensive experience in the field of
sustainable development.
    "We're very pleased to join NATIONAL, the undisputed leader in public
relations in Quebec and across the country," said Mr. Desjardins. "Through
this association, our existing clients will have access to the wide variety of
communications services found only in a large firm. The integration will go
all the more smoothly since we share the same values of excellence, innovation
and quality client service."

    NATIONAL is the largest public relations consultancy in Canada with
offices in Montreal, Quebec City, Ottawa, Toronto, Calgary, Vancouver,
Victoria, New York and London, as well as an interest in MT&L/NATIONAL in
Halifax. The firm offers corporate communications, investor relations, public
affairs, marketing, technology and healthcare communications services to a
broad range of leading corporate, government and institutional clients.
Internationally, the firm is affiliated with Burson-Marsteller.
    NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal,
which also owns another Canadian public relations leader, Cohn & Wolfe /
Canada, with offices in Toronto, Montreal and Calgary and an affiliation with
the worldwide Cohn & Wolfe network. RES PUBLICA also holds a significant
interest in Global Public Affairs, the leader in government relations in
Canada, with offices in Ottawa, Toronto and Calgary.




For further information:

For further information: Roch Landriault, (514) 843-2345, Cell: (514)
249-4537


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