MONTREAL, May 25, 2011 /CNW Telbec/ - With summer on our doorsteps, the IGA banner is introducing a barbecue experience inspired by the pleasure of
eating well: it's now offering Nagano pork. A product of the Quebec
terroir, prized by the Japanese and recognized by chefs at home, Nagano
pork is superior-quality pork with distinct attributes, raised here in
Thanks to a partnership between Sobeys Quebec and the pork producer and processor Aliments Lucyporc, Quebec consumers can now discover all the finesse of prime pork, named
Nagano since the concept was developed when the Olympic Games were
taking place in Nagano, Japan.
With barbecue season in full swing, the enthusiasm is palpable at Sobeys
Quebec, where the teams in charge of developing and merchandising
Nagano pork are seeing the results of their work finally reach Quebec
dinner tables. Quebeckers are the first consumers to be able to
purchase this product in a broad network of supermarkets, and it's only
at their IGA store that they'll find this exceptional meat.
"We're very proud to offer this superior-quality product to all our
customers. Nagano pork, available in various cuts of meat, is produced
to high quality standards," states Ms. Suzanne Gagnon, Director of
Commercial Program Development at Sobeys Quebec. "Greater marbling
makes Nagano pork exceptionally tender and flavourful. Combined with a
10-day aging period, this characteristic enables us to offer a very
According to Mr. Jean-Guy Vincent, president of the Fédération des Producteurs de Porcs du Québec, this partnership will benefit not only Quebec pork businesses, but
consumers who are constantly seeking new and innovative ways to enjoy
pork. "Here's a good example of how the population can benefit from the
expertise of Quebec's pork producers and processors. This collaboration
offers a superior-quality product that will be available all across the
province. It's a partnership that will undoubtedly have a positive
impact on the entire Quebec pork industry, in terms of both economic
development and sustainability."
Nagano pork, exclusively at your IGA store
Until very recently, almost the entire Nagano pork production was
reserved for certain Quebec hotels and restaurants. Now that Nagano
pork is available at the butcher's counter of their local IGA store,
Quebec consumers will be able to discover a selection of wonderfully
tender and flavourful cuts of pork, all perfect for the barbecue.
Thrill your taste buds! Your IGA retailer invites you to include Nagano
pork on your summer menu. It can be prepared and enjoyed in countless
ways! Pick up some Nagano pork cubes and thread them on skewers for
savoury souvlaki. Marinate a Nagano pork tenderloin in a delicate
orange-ginger sauce and then grill it up on the barbecue for a gourmet
meal! Treat yourself to an Oriental version of the hamburger made with
lean ground Nagano pork, this summer's must-try trend.
For a summer of grilling Nagano pork, consult the flavourful recipes and
tips at www.iga.net, or go to the Vive la bouffe Facebook page, www.facebook.com/vivelabouffe.
IGA is the largest group of independent grocers in Canada, and its
presence in Quebec dates to 1953. IGA retailers strive constantly to
find better ways to serve their clientele.
For further information:
For more information, an information sheet on Nagano pork, or high-resolution product photos, please contact:
Mélissa Lapierre-Grano / Valérie Ladouceur
Massy-Forget Relations Publiques
514 842-2455, ext. 31 / 15
email@example.com / firstname.lastname@example.org